This $34 Beauty Product is the Star of Doechii’s ‘Denial Is a River’ Music Video

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It’s safe to say that Doechii‘s viral sitcom-inspired “Denial Is a River” is already the best music video of 2025. From the vintage Family Matters style visuals, to her captivating rapping, to the surprise guest appearances from Zack Fox and Ricky Thompson, there’s a lot to love. However, there’s one element of the video that’s unexpectedly stealing the show, her makeup.

The product in question is the Urban Decay Face Bond Luminizer. In the latter half of the video, Doechii puts the makeup on full display as she slowly transitions from the sitcom set to a close-up mirror shot of her getting touch ups. The luminizer is a lightweight, liquid illuminator infused with light-catching shimmer and pearls for a soft-focus glow that lasts all day.

At only $34, the Face Bond Luminizer comes in eight different shades ranging from deep hues to light pinks; Doechii is wearing the shade “Half-Baked.” It’s made from a waterproof formula containing a nourishing dose of niacinamide, and is sweat-, humidity- and smudge-resistant, giving a golden hour glow for up to 12 hours. It’s made to multi-task and can be applied on bare skin or blended with your fave moisturizer, oil, color product or foundation. Shop the Urban Decay Face Bond Luminizer here.

Following the release of her new video, Doechii will continue to keep up her new year momentum at this year’s Grammy Awards. The Tampa rapper is looking to take home up to three Grammys when the ceremony airs Feb. 2; check out the full list of nominations here.

Watch Doechii’s “Denial Is a River” music video below.