Ive’s Wonyoung Loves This K-Beauty Brand, and Their Products Are Back in Stock in the U.S.
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K-pop fans love Wonyoung for her talented voice and dance moves as a member of Ive, but the singer has also stolen hearts with her glamorous style and ethereal looks. For the last couple of years, much of her makeup magic has been thanks to Amuse, the Korean beauty brand known for its vegan and cruelty-free formulas, with Wonyoung signing on as an ambassador in 2023.
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Amuse’s latest campaign features Wonyoung looking pretty in pink as a ballerina, as she uses the company’s Skin Perfector Foundation. The video, released Feb. 17, has already amassed more than 800,000 views and counting on TikTok.
While Amuse is a huge beauty brand in Korea, its products haven’t always been readily available here in the U.S. But fans can now shop Wonyoung’s favorite Amuse products on Amazon, which has an entire page dedicated to what the Ive singer uses. To get you started, we’ve rounded up some of the Amuse Cosmetics products that are still in-stock and available to purchase online now.
BESTSELLER
Amuse SEOUL Ceramic Skin Perfector Cushion Foundation
Amuse’s Ceramic Skin Perfector Cushion Foundation features a semi-matte formula that gives you that coveted “porcelain skin” look. The foundation comes in a mini handheld compact with an easy applicator, and reviewers say the product offers great coverage that lasts all day. The makeup is lightweight and breathable while smoothing out imperfections. The addition of hyaluronic acid and collagen helps to improve skin tone and texture too.
Amuse SEOUL Daisy Flower Dew Tint
Amuse also makes this dewy lip tint, which helps to moisturize dry lips while adding a pop of color. Amuse says its formula contains mango and apple extracts, as well as vitamin E, to help nourish and condition your lips, while leaving behind a glossy shine. The lip tint is smudge-proof, non-sticky and lasts all day, per happy reviewers online. What we like: it comes in this cute daisy flower bottle.
Amuse SEOUL Dew Tint
You can also pick up this gel-style lip gloss, which delivers a high dose of shine and style. Amuse says the dewy texture is thanks to its “three-layer structure of water, oil, and water that increases moisture content to 35%.” The lip tint applies easily and feels lightweight, yet the color can last all day. Choose from seven shades online.
You can shop more Amuse Seoul products on Amazon.com now.
2025 is starting out as a big year for Jang Won-young and Ive. The girl group just released their latest album, Ive Empathy, on Feb. 3 and are expected to embark on promotional activities for the new EP soon.
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