BE:FIRST Announce Details of First World Tour Spanning 15 Shows Across Three Continents

“We are excited to announce that BE:FIRST will be embarking on a world tour,” the guys tell Billboard exclusively. “As BE:FIRST, we’ve had very few opportunities to perform outside Japan so we’ve been eagerly looking forward to holding our first-ever world tour! We’re truly excited to see how international BESTY will react to our music and performances. In addition to sharing our music, we’re especially looking forward to the stage talk during our shows — talking about the local culture, sharing memories in the cities we visit and creating unforgettable moments together!”

“BE:FIRST was founded with the goal of delivering world-class dance and vocals — a vision they have pursued since their audition process,” says legendary rapper-producer SKY-HI, the CEO of BMSG who also acts as BE: FIRST’s main producer.

“With the support we’ve received through their activities in Japan and the success achieved so far, BE:FIRST is now ready to embark on their first-ever world tour. As the producer of BE:FIRST, I am confident that their music, performance quality, and attitude align with global entertainment standards, and I deeply appreciate the high praise they have received so far. At the same time, we remain aware that we are still a young and emerging presence in the industry. Having sparked a sensation in Japan in 2021 and 2022, BE:FIRST is determined to recreate that excitement on the global stage, embarking on this journey as fresh newcomers. We deeply appreciate your continued support. At BMSG, we proudly represent Tokyo, Japan, and we see this as an opportunity to make the world a more exciting place. By showcasing the power of creativity, we will continue to uphold our ‘creative first’ philosophy. We hope you look forward to what’s to come.”

In addition to live concerts in new countries and continents, BE:FIRST has also lined up representation outside of Japan with Steelwool Entertainment, the management and media agency whose clients have included Anderson .Paak, Hayley Kiyoko, Amber Liu and more.

“I flew into Osaka to see BE:FIRST and was blown away by their stage presence and knew that we had to work with them,” says Steelwool CEO and founder Kevin Morrow. “I can’t wait for the world to see what I saw on their upcoming tour.”

In the meantime, the BE:FIRST members want their fans to stay healthy and send BESTY-approved recommendations for their cities.

“Please take care of your health, and let’s enjoy the show to the fullest!” BE:FIRST adds. “And if you have recommendations for delicious local food or great places to visit in your area, let us know — we’d love to explore during our stay! We’re all so thrilled to meet you soon!”

Fans can look forward to different VIP packages available for the tour, as well as BE:FIRST’s upcoming single “Spacecraft,” set for release in February. The track follows the group’s recent Top 5 Billboard Japan Hot 100 hit “Sailing,” a collaboration with the popular animated manga series One Piece.