BMG Unveils New Brand Identity as Part of Ongoing BMG Next Strategy

BMG has a new look, with the company unveiling their fresh brand identity as part of their continuing BMG Next strategy.

Unveiled on Thursday (Feb. 13), the new branding is described as a “significant milestone” for the Berlin-based company’s evolution as a leader in the global industry. Dubbed a “comprehensive refresh”, the nascent design is said to represent the company’s bold approach to continuity and innovation, while still honoring its heritage.

“BMG has been through a significant transformation, and our refreshed brand reflects that journey,” said BMG CEO Thomas Coesfeld. “From the beginning, we’ve been a forward-thinking music company. Now, we’re building on that foundation with a renewed focus on innovation and creativity. Our vision is to contribute to a world where music makes a lasting impact. By uniting creative intuition with cutting-edge technologies, we empower our clients and partners to achieve long-term success.”

The new redesign is part of the company’s BMG Next strategy. Launched in 2023, it’s described by BMG as emphasizing a localized yet globally scalable approach. As Coesfeld explained in 2024, it’s “local where necessary, global where possible”.

The brand identity update features a new symbol and an updated color scheme, moving away from the red color that has become associated with BMG for many years. According to a press release, the symbol is designed to bring “energy and movement” to the company’s visual identity, while still reinforcing its status as a modern music company that continues to integrate services related to music publishing and recorded music.

“While the BMG logo remains the same, our new symbol and brand hero colors reflect the company’s dual commitment to stability and forward-thinking innovation,” explained BMG Executive Vice President of Corporate Communications Kristal McKanders Dube. “‘Midnight,’ a deep emerald-blue, represents parent company Bertelsmann’s enduring commitment to music and BMG’s independent strength. The accent colors—‘Limelight,’inspired by the iconic stage spotlight, and ‘Platinum,’ along with other metallic tones, pay tribute to the industry’s highest achievements.”

“Our new visual identity isn’t just about aesthetics—it’s a statement of intent,” added Coesfeld. “At its core, it redefines our ambition and who we are today: we put artists and songwriters at the heart of everything we do. We embrace technology, collaborate with an ecosystem of partners, and stay true to our distinctive approach to artist advocacy.

“With the implementation of our BMG Next strategy, we have reached a new level in how we deliver for music creators, how we partner with the industry, and how we operate as a whole.”

The brand identity refresh was developed in collaboration with global brand consultancy Wolff Olins, and its launch coincides with the unveiling of BMG’s first phase of a redesigned website, which aims to showcase its offerings while celebrating the achievements of its artists and songwriters.