Kurtis Blow Links Up With Lola Brooke & Hit-Boy for ‘Basketball 2.0’: Watch

DoorDash partnered with the NBA, WNBA and Kurtis Blow to celebrate the start of the 2024-2025 NBA season. The music video — shot by Dave Meyers and his daughter Cassidy on the streets of New York — features WNBA legend Sue Bird and Jalen Brunson and Josh Hart of the New York Knicks.

DoorDash announced a multiyear partnership renewal on Monday (Oct. 28) that extends the company’s role as the official on-demand delivery platform partner of both the NBA and WNBA. The partnership first tipped off in 2020, with DoorDash becoming the first-ever partner in the on-demand category.

DashPass, DoorDash’s membership program, will serve as the official partner of NBA and WNBA Experiences, which offer a wide range of customized and immersive fan experiences at marquee events throughout the NBA and WNBA calendar year.  These premium experiential packages include access to NBA and WNBA events alongside unique off-the-court programming such as player and legend meet-and-greets, behind-the-scenes tours, concerts and hospitality hubs designed to reach global fans of the game.

“Since joining forces with the NBA and WNBA in 2020, we’ve brought meaningful experiences to basketball fans, and I couldn’t be more excited to see what we build together this season and beyond as we deliver even more value to fans with DashPass,” said Kofi Amoo-Gottfried, CMO at DoorDash, via a press release. “With the season officially underway, we wanted to celebrate basketball’s impact on culture, and what better way to do that than reviving a hit classic that’s synonymous with the game? Working with Kurtis to bring this to life was an unmatched experience, and we hope fans enjoy the reimagined hit – and its nod to the past, current, and future of basketball – as much as we do.”

“Our partnership with DoorDash is rooted in a shared commitment to deliver unique and elevated experiences that celebrate NBA and WNBA fandom year-round,” said Kerry Tatlock, Executive Vice President of Global Marketing Partnerships and Media, NBA. “We look forward to expanding our collaboration, leveraging our partnership to unlock even more opportunities to bring our fans closer to the game.”

Watch the new take on a hip-hop classic above.