Eslabon Armado Honored at Billboard Latin Music Week’s Mexican Night

Eslabon Armado received a special recognition during the Una Noche de Música Mexicana event — part of Billboard Latin Music Week 2024 — on Wednesday night (Oct. 16), for taking their song “Ella Baila Sola” to No. 1 globally. The group received the award from Pedro Zamora, CEO of the entertainment company Zamora Live, and Rosy Oros, director of Iconos magazine, in the presence of Leila Cobo, Billboard‘s chief content officer for Latin/Spanish.

The Azteca nightclub in South Beach served as the venue where emerging artists from independent labels Vizual and Infinifox also performed.

Vizual, the company led by Víctor Zambrano, a renowned producer of regional Mexican music who was instrumental in the rise of Carin León, introduced the audience to Héctor Rubio, one of the new promises of corridos tumbados. Rubio recently joined Peso Pluma, with whom he collaborated in “Se Volvieron Locos,” on 10 dates of the Mexican star Exodus Tour. He has also written songs performed by artists such as Alex Favela, Grupo Selectivo, Octavio Cuadras and Yeri Mua.

Also from Vizual, Arsenal Efectivo showcased their unique blending style of trap and corridos. The Mexican-American band started in 2015 and shortly after their debut album, En La Fuga, reached the top 10 on Billboard‘s Regional Mexican Albums chart.

Infinifox also presented two of its talents, one of them Juan Carlos “El Conde,” who has written songs for acts such as Banda MS and Chuy Lizárraga. El Conde’s offer includes romantic songs accompanied by band and mariachi as well as an equestrian show, as he is an expert in charrería. He recently released the song “A Rienda Suelta,” a collaboration with Bronco’s vocalist Lupe Esparza, which he performed solo at Una Noche de Música Mexicana.

The cumbia group La Sonora Vainilla added a cheerful touch to the night with their versatility. Formed in Jalisco, Mexico, they have established in the U.S., where they continue to gain followers.

Una Noche de Música Mexicana was a journey through different musical currents, from trap, to corridos tumbados, traditional styles, and even cumbia. The event was organized by Zamora Entertainment and Zamora Live, companies headed by Pedro Zamora, who was recently included in the Billboard Latin Power Players list. A major promoter of regional Mexican music for nearly 30 years, he also serves currently as president of the association Promotores Unidos USA. Based in New York, he has dedicated his life to creating shows to present Mexican artists.

Latin Music Week coincides with the 2024 Billboard Latin Music Awards set to air at 9 p.m. ET on Sunday, Oct. 20, on Telemundo. It will simultaneously be available on Universo, Peacock and the Telemundo app, and in Latin America and the Caribbean through Telemundo Internacional.