Kesha Plans to ‘Dismantle’ the Music Industry: It ‘Should Be F-king Terrified’

“I don’t believe you can create if you’re not feeling safe,” she told Elle. “The old guard, they’re falling. The old way of doing everything with secrecy — there’s no future there. So, like, those of you with deep, dark secrets, you better fucking run.”

Kesha announced that she launched Kesha Records late last month, partnering with Warner Music’s ADA for distribution. The singer’s upcoming releases — including a 2025 album under the direction of A.G. Cook and Zhone — will be housed there, and she plans to sign burgeoning pop stars.

“My name has become synonymous with transparency, integrity, and safety, and I want to ensure that these values are upheld for myself and any future artists signed to my label,” she said when announcing the launch of the label. “Music has the power to connect the world, and I aspire for my work to be a beacon of light and goodness. I am excited to take control of my narrative and rewrite my story in the music business.”

Earlier this year, Kesha celebrated her first show as a “free woman” during a headlining set at West Hollywood Pride in June. “This is my first show as a free motherfucking woman,” Kesha told the crowd before debuting a new song aptly titled “Freedom,” as she asked the crowd, “Anybody else feeling free as fuck tonight?”

In her Elle profile, Kesha teased that her upcoming album will be her “little wild child,” a stark contrast from Gag Order, that allowed her to channel her “more painful emotions.”

“I was really vulnerable. Now I’m really trying to make way for the bad bitch,” she told the publication. “I’m giving her the moment — because we need the space to have all the emotions safely. I capture the empowered emotions, so that I can listen back to it when I’m not feeling that way.”