Full list of 37 new Toys R Us stores opening in the UK

Toys R Us is making a major return to the UK and will open 37 new locations ahead of the holiday season.

37 locations will open within WHSmith stores every week between September 28 and Christmas.

The books and stationery giant first announced they were teaming up with the iconic toy brand in 2022 and they trialed concessions in nine stores in York, Canterbury, Chelmsford, Cheltenham, Cwmbran, Oxford, Poole, Reading and Solihull.

The original concessions came after WHSmith bought the rights to relaunch the UK branch of the Toys R Us online shop.

The retailer said the concessions had performed well to date so they would be expanding into a further 30 stores this summer.

Customers visiting the Toys R Us concessions in the lucky WHSmith stores will be able to discover and play with dedicated sections by age, interest and category.

The concessions will feature interactive experiences, demonstration tables and iconic visual elements throughout.

Each Toys R Us in WHSmith will feature a key range of products and activities from kid’s favourites including Bluey, Hot Wheels Barbie, Fisher Price, Paw Patrol, Lego, Peppa Pig Marvel and more.

Managing director of WHSmith High Street Sean Toal said: ‘Nearly 40 years ago Toys R Us first came to the UK, and we take great pride in being the steward of this much loved brand in the UK. 

‘We’ve had queues around the block for many openings in the last year which tells you just how much people are loving seeing Toys R Us back again. 

‘But our job isn’t done yet, and I’m pleased to be bringing the magic of Toys R Us to even more customers over the coming months ready for the best time of year – Christmas!’ 

WHSmith and Toys R Us toys and games buying manager, Michelle Phillips added: ‘In Toys R Us we offer so many different brands and have a wide range of choice for the whole family. 

‘We’re expecting Squishmallows to top the list of our bestselling toys this Christmas because we know they are really popular. 

‘Ladbaby have also just released a hilarious new game dedicated to their sausage roll obsession likely to be a family favourite. 

‘And we can’t forget our very own Geoffrey the Giraffe who will be stocked in every Toys R Us store. Stocks are limited so make sure you pick them up from our stores as soon as you can.’

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