Analysis | Xi Jinping, China’s Chief Career Planning Officer?

State-funded universities are under a lot of political pressure. In May, urban youth unemployment hit a record 18.4%. By July, the peak of graduation season, it could reach 23%, according to estimates by Bank of America Merrill Lynch. As such, universities need to do their part to keep this number down. After all, strict Covid controls at the expense of soaring youth unemployment is not a good look for Xi, who is expected to win an unprecedented third term late this year.

Increasingly, new college graduates are hoping that the government can provide their first jobs. State-owned enterprises are the most highly desired placements, while only 17.4% of the class of 2022 wants to work for a private business, according to the latest Zhaopin survey. 

This is not what the state is prepared to offer, however. Since the late 1990s, SOEs have pared hiring, with the number of urban workers halving to just about 55 million. Government jobs are also well sought-after, but the number of new recruits has remained stable at around 170,000 per year.

Instead, in the past decade, the private sector has become China’s biggest employer, with about 150 million urban workers. In the cities, there are also more than 110 million self-employed residents, who pick up part-time contracts, odd jobs or gig economy work. A few managed to become social-media influencers. 

In a clear sign of how scarce city jobs have become, southwestern Yunnan province recently offered new college graduates an annual subsidy of 50,000 yuan ($7,464) per person to work in rural villages. Some netizens joked it was a replay of the 1968 “down to the countryside movement,” when Mao Zedong sent privileged urban youth to remote areas to learn from farmers.

As to whether Yunnan can deliver, it is anyone’s guess. The subsidy is no small sum — it would be about five months of the average starting salary for graduates from the elite Tsinghua University.

Two years ago, China’s job market bounced back quickly from the initial pandemic outbreak. There was not much economic trauma then. Only a small area around Wuhan, Covid ground zero, was affected. Within three months, life was back to normal.

The job market is not as resilient now. A yearlong tech crackdown has wiped out a big chunk of demand for young, educated and internet-savvy workers. Shanghai and Beijing — which produced 18 out of the top 20 schools with the highest graduate salaries — have been struggling with Covid outbreaks since April.

Meanwhile, the soaring college admissions rate over the last decade is churning out a labor force increasingly incompatible with what the economy needs. Fresh college graduates now account for more than half of the new labor supply, estimates HSBC Holdings Plc. Literature and arts are among the most popular majors.

During his reign, Xi has elevated the economic status of state-owned entities and cracked down on the private sector’s “disorderly expansion of capital.” Well, he’s got more than what he had wished for. Drawn to the state’s prestige and financial security, young people now wish his government could offer jobs. Apart from president for life, perhaps Xi could also become China’s chief career planning officer?

More From This Writer and Others at Bloomberg Opinion:

• China’s Big Problem That Xi Jinping Can’t Solve: Shuli Ren

• Do We Owe Gen Z for Their Covid Misery?: Chris Bryant

• Feeling Pinched on a $250,000 Salary? Just Wait: Alexis Leondis

This column does not necessarily reflect the opinion of the editorial board or Bloomberg LP and its owners.

Shuli Ren is a Bloomberg Opinion columnist covering Asian markets. A former investment banker, she was a markets reporter for Barron’s. She is a CFA charterholder.

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