Taylor Swift Just Made a Major Announcement, and Swifties Think They’ve Discovered a Hidden Message

First comes the tour, then comes the movie about the tour, next comes…a book about the tour, obviously! Taylor Swift’s mind.

The 34-year-old revealed on Instagram on October 15 that she’s releasing a new coffee table book, kind of like a yearbook, but for the most successful tour of all time. She’s calling it The Official Eras Tour Book.

“We’ll be kicking off the final leg of The Eras Tour this week, which is hard to comprehend,” she begins the caption. “This tour has been the most wondrous experience and I knew I wanted to commemorate the memories we made together in a special way. Well, two ways actually. Excited to announce that The Official Eras Tour Book, filled with my own personal reflections, never-before-seen behind the scenes photos, all the magical memories you guys brought every single night AND …. The Tortured Poets Department: The Anthology on vinyl and CD will all be available for the first time ever only at @Target starting Nov 29th. 🤍”

Basically, Taylor Swift just made holiday shopping for the Swiftie in your life a whole lot easier. Not that that’s what the Swifties are talking about in the aftermath of the announcement. Rather, they’re laser-focused on the fact that the book’s promo video pauses over the “Reputation” era photos of the tour. Could this be a sign of Reputation (Taylor’s Version) to come? Or are we all getting played by ourselves?