Holly Campbell Is a New Kind of WAG—and Detroit Lions Fans Are Loving It

It wasn’t until 2024 that she began to reconsider. Despite her efforts at privacy, the family’s home address was leaked online, allegedly by her daughter’s classmate. The family ended up moving after being harassed by constant visitors at their home.

The situation caused Campbell a lot of anxiety, but became a pivotal shift in her perspective.

“After we had the whole doxxing thing, I was like ‘this isn’t working,’” she says of eschewing a public persona. “Let’s just see what happens if I lean into it.’”

At the start of the 2024 season, Campbell began to dip her toe into public waters. She’d intermittently switch her Instagram account to allow anyone to see it, but only when she wanted to highlight a charity or support local brands.

In October, after one such instance, Campbell couldn’t figure out how to get her account back to private despite trying for over a week.

“It’s not like every single time I went public I was getting inundated, so I was like, ‘Well, this isn’t so bad,’” she says.

Then came Oct. 26, and the moment that (almost) broke the internet. Campbell posted a split video of the couple’s two kiss pre-game sideline ritual using trending audio and wearing a brand called Crystal Rags, which reposted her.

“It went viral,” Campbell says of the clip which has amassed more than 1.7 million views and 33,000 likes. Before that video, Campbell was getting around 400 likes on her posts.

Campbell calls her leap to internet fame and the growth of her digital footprint “insane.” Through her shift in perspective, she realized that controlling her own narrative via social media could actually be empowering.

“I still am not comfortable in the spotlight, but since (my account) is on my terms and it was my decision, it does take away a layer of that anxiety,” she says.

And lean into it, she has, but with two important rules. “I don’t post anything that I would care if it just went everywhere,” she says. “And it needs to be authentic, so I’m really not posting anything different than I posted whenever I was private.”

Holly Campbell