Here’s Where to Shop for Ridiculously Cute Baby Clothing
If there’s anything that’s fun to do online, it’s shopping for the best baby clothes brands. We dare you not to smile looking at those teeny-tiny shoes and baby pajama sets. But with so many (too many, really) choices, we polled the people who know best: ourselves, a.k.a. real parents who spend a lot of time and money outfitting their own kids season after season. As four moms with nine children between us, we know a thing or two about how much clothing these little ones go through.
On this list, you’ll find a mix of classic kid clothing brands that you may already know and love as well as new-to-you places that we promise will soon become favorites. What they all have in common? From special occasion outfits to super cute basics—and everything in between—there are tons of unique pieces that will seriously impress. So whether you’re shopping for a parent-to-be, like a new mom or new dad, or you’re simply in the market for fresh clothing for the winter, these are the best places to shop for babies right now.
Where to shop the best baby clothes
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Your baby clothes questions, answered
How to shop for the best baby clothes
Generally, there are two types of baby clothes:
Bulk budget buys: This is where parents will spend a lot of their time but hopefully not a lot of their hard-earned cash. You can find tons of everyday staples—at some of their lowest prices—at big-box retailers. Parents we polled say these types of clothes are great for the messier activities (an afternoon at the playground or an arts and crafts class, for example), plus are must-haves for the extra set of clothes your daycare or preschool will ask you to stock in your child’s cubby.
Elevated essentials and special occasion outfits: Tap here for certified organic cotton clothing, extra durable sleepwear, and plenty of photogenic ’fits. This section is where you’ll find quality sweaters and jackets for cold weather, baby swimsuits (with UV protection!) for summer, the sweetest shoes for those first steps, and even some designer duds for the littlest party guests.
How much should I spend on baby clothes?
Exactly how much you should spend on baby clothes directly correlates with your personal budget. You can easily find baby clothes that cost upwards of $40 per piece, but keep in mind: Babies, especially newborns, grow out of their clothing very quickly. Plus, babies’ clothing takes a beating from things like spit-up, diaper blowouts, and—later—food messes. Because of this, we recommend more budget-friendly pieces in the range of $10 to $20 per item. Shopping sales and secondhand is also a good strategy to score some of those more expensive, special-occasion pieces.
Whether you’re searching for organic-only options, going for neutrals, or trying to cram in as many mommy and me outfits as you can while they’re still agreeable, keep scrolling to shop some of the best baby clothes around, according to parents we polled.
The best baby clothes brands for essentials
Below are mom-and-pop shops that curate beautiful brands in the basics and essentials lane.
Best for: Playful prints / Size ranges: 0/3 months–3Y / Shipping: Free on select orders / Return policy: Returns within 60 days, plus shipping costs
Hanna Andersson is an Oregon-based company that parents have turned to for decades. Its signature is print-forward, ultra-comfy clothing that you can buy for the whole family (think tons of mommy-and-me outfits). It was founded by Gun Dunhart, a Swedish woman, in the 1980s and you can still find that Scandi sensibility at Hanna Andersson. “If there isn’t enough to love already, my family can’t resist the brand’s fun partnerships with beloved pop culture and Disney characters (like Mickey, Snoopy, and Miffy) and franchises (like Harry Potter and Star Wars) fit for whatever phase the kiddo’s in,” says Glamour contributor Brigitt Earley, who is a mom of four. It also has all kinds of seasonal drops for holidays like Christmas, Valentine’s Day, and summer. The clothing isn’t all about the fun prints, though. The material is super soft (especially its new bamboo pajamas) for comfort and durable for longevity. Some pajama styles cycled through all four of my kiddos without any sign of excess wear.
- Pros: Soft and durable materials, fun prints and collabs
- Cons: Popular styles sell out quickly
Best for: Special occasions / Size ranges: Newborn-XL / Shipping: Free shipping or pickup at select Nordstrom locations / Return policy: Free returns and exchanges
A mother-daughter team is behind the party clothes at Pippa & Julie, which you can find on Nordstrom.com and Amazon. It’s perfect for special occasion dressing—think metallic tiered dresses, velvet skater dresses, and floral sequins. If Taylor Swift’s Fearless era became a line of children’s clothing, this would be it.
- Pros: Great for special occasions, whimsical designs for girls
- Cons: Boy and gender-neutral options not available
Best for: High-quality organic styles / Size ranges: 0–5T / Shipping: Free shipping over $75 / Return policy: Returns within 90 days
Fun prints, personalization, high-quality clothing, and organic textiles? There’s no reason not to shop Monica+Andy—especially since the brand is probably already on the parents’ baby registry. The Chicago-based retailer specializes in GOTS-certified baby clothing that’s kind to baby’s skin and just looks happy. “I’m a total sucker for their rainbow PJs, printed kimonos, and adorable newborn one-pieces, but Disney lovers, listen up: Now Monica+Andy has an extensive line of fully licensed character gear,” says Earley. From onesies and pajamas to sweaters and jackets, you can find all kinds of comfy clothing littered with your little ones favorite princesses, Mickey Mouse, and more.
- Pros: Very soft clothing, fun prints, extensive Disney gear
- Cons: High free shipping threshold
Best for: Super-soft organic styles / Size ranges: Newborn–5/6Y / Shipping: Free shipping over $100 / Return policy: Returns within 30 days
Mori’s cute, minimalist designs will draw you in first, but it’s the signature fabric that’ll keep you a loyal customer. The brand uses a custom blend of bamboo and cotton that’s super soft, temperature regulating, environmentally-friendly, and safe for sensitive skin. “The baby starter set—which includes a sleep sack, pajamas, bodysuits, leggings, muslins, a hat, baby blanket, hooded bath towel, and a wooden rattle ring—makes for the perfect baby shower gift,” says Glamour deputy editor Anna Moeslein, who is a mom of twins. Bonus: Mori offers gift wrapping and customization to make that baby present extra personalized.
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