Bobbie’s Laura Modi Is on a Mission to Transform Parenting—and She’s Not Afraid to Break the Rules
What’s your proudest achievement since launching Bobbie?
There are so many. You know, this may be somewhat unsexy, but being able to co-create a bill to support domestic manufacturing is…every day, I pinch myself around the impact that we are having on parents and on mothers and on babies. But to be in a position only a few years into the company where we were called in as thought leaders to co-create a legislative bill, to be able to transform this industry domestically and support feeding American babies American formula, made me really proud.
What time do you get up every day?
Depends what day. I mean, I’m a CEO and mom of four kids. It ranges from five in the morning if a kid wets their bed to maybe a sleep-in to 7:45.
What’s your typical morning routine?
I take it day by day. I try to work out around two mornings a week. I spend breakfast with my kids around two mornings a week. So I hold myself to kind of hitting some sort of a mix of what I need to accomplish.
What time are you at your desk every day?
8:30 a.m.
How do you take your coffee?
Well, before 8:30, I’ve already drunk three cups of coffee. It is my vice. I will have it any way; just give it to me caffeinated.
What was your childhood dream job?
A dietitian.
What was your first actual job?
Lifeguard.
How do you typically deal with rejection in your field?
Ooh, I love this. Anyone or thing or partner that rejects me, I go above and beyond to make sure that they’re going to regret that rejection. So I overemphasize why they will want to pick up the phone and call me again in the future. I believe how you exit is more important than how you enter.
What’s the best piece of money or career advice you’ve ever gotten?
Best career advice is, no one ever goes to bed at night thinking about you and your career. Only you.
What’s the best parenting advice you’d give a new mom?
It sounds so cliché: Truly take it day by day. If you are not a list person, don’t try and become a list person. Enjoy it day by day.
What’s the last great book you read?
Great by Choice, by Jim Collins. Oh, actually, do you know what’s a really good one, and you can listen to it? I probably read it once every three to four years. It’s The Score Takes Care of Itself, by Bill Walsh. He was the coach for the San Francisco Giants.
What’s your biggest vice, apart from coffee?
I do love a bowl of frozen chocolate chips—a large bowl.
How do you define success?
As a person, I define success through continued growth. And growth also through character building and knowledge.
What’s your go-to email sign-off?
Oh, so funny. My signature with all my kids’ names in it. So my signature has my name, and it says, “I am CEO of Bobbie and mom of Mary, Colin, Owen, and Etta.”
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