Beyoncé’s Hair Care Line Cécred Is Officially Coming to Ulta

Of course, this isn’t Bey’s first beauty rodeo—in November 2023 she released her fragrance Cé Noir (and, in years past, had several other perfumes). Ahead, here’s everything to know about Beyoncé’s hair care line.

What is Beyoncé’s hair care line called?

On February 6, 2024, Beyoncé officially announced her hair care brand name: Cécred (pronounced like “sacred”). A teaser post on Instagram showed footage of a hair salon that appears to be mom Tina Knowles’s former space in Houston, Headliners, while cutting to different women washing and styling their hair. Beyoncé appears in a blink-and-you’ll-miss-it moment toward the end.

In a second teaser Beyoncé responds to speculation by confirming that the “rumors are true.” She shares in a voiceover, “Obviously, I grew up in my mother’s hair salon,” before cutting to fan videos and comments.

When will Cécred be available?

Beyoncé’s hair care line is available to shop now on cecred.com. On April 6, 2025, the brand will expand to Ulta stores nationwide and online. It’s the largest exclusive hair launch in Ulta history.