Work Without Limits: Monday.com Will Be Battling Commercials To Reign Supreme In Sunday’s Super Bowl

Super Bowl Sunday brings together both sports fans along with companies, competing to gain the attention of viewers with witty, funny and eye-catching commercials. It’s as if there are two games going on at once—the Los Angeles Rams versus Cincinnati Bengals, and a wide array of brands trying to win the hearts and minds of consumers.

Monday.com is an Israeli-based, software-as-a-service company, providing a cloud-based operating system to create software applications and work management tools. The work and productivity system helps businesses, ranging from small teams to large organizations, create simple-to-use tools to make work easier. 

According to financial and investment site the Motley Fool, “Monday.com has become a platform where over 135,000 companies—including some of the biggest companies in the world, like Tesla—build software applications and work management tools to optimize efficiency. The company’s Work OS platform allows customers to build no-code software and tools that can be used across an enterprise, making sure projects can be completed easily.”

The key is that the platform makes it easy for employees to use, and you don’t need to code. The platform seamlessly integrates with nearly all other apps. It makes it possible for human resources to gain data from Microsoft’s LinkedIn or if a marketing team needs data from Hubspot. 

In June 2021, monday.com went public, having one of the biggest IPOs and more than doubling its initial stock price debut. Since then, like many tech stocks, the shares have declined from its highs. Since the IPO, the work productivity company has seen stellar growth and expanded across the globe, opening ten new offices in the U.S., U.K., Israel, Australia, Japan and Brazil. The team grew by 50% and now has around 1,000 players. Its customers include a lineup of Universal Music Group, Canva, NHL, Hulu, Oscar,  Coca Cola, HubSpot, EA and NBCUniversal.

During its last earnings report, the company reported a 231% increase in winning over enterprise customers year-over-year and a 95% increase in revenue. Last fall, monday.com also introduced playbook, workdocs, an entirely new style of connected documents built to support teamwork and collaboration with live objects that update in real-time across different sources. 

Monday.com is suited up and ready to compete with its new Super Bowl ad campaign—“Work without Limits”—conceived by how monday.com “democratizes the power of software to give any professional in any role the opportunity to reimagine work.” Representing the flexibility of the suite of services, the television spot uses “innovative filmmaking techniques, including physics-defying acrobatics, to create awesome visuals that capture the limitless possibilities,” when you’re part of the monday.com team. The unique and entertaining ad was created in partnership with Mustache Agency, and the production of the entire campaign, including the ad, was managed entirely within monday.com.

Guy Shriki, head of brand awareness at monday.com, said about the eye-catching ad, “The Super Bowl is a unique moment for millions of people to come together and celebrate. “Our concept for our very first Big Game spot is to visually explain how monday.com Work OS empowers you to work without limits. We’re harnessing this moment of inspiration for viewers and for our customers, and challenging them to rethink how they work. Together with an incredible team of creatives, we brought this vision to life in a literal limitless world and we can’t wait to see what organizations around the world continue to accomplish on monday.com.”

The kickoff of the new spot will be during the first half of the Super Bowl and reach around 30 million viewers across the country’s largest 20 markets, including New York, Los Angeles, Chicago, Dallas, Miami, Austin, Atlanta, Boston, San Francisco and Seattle. The campaign will be supported by billboards, subway ads and other out-of-home elements in nine markets. The company also created customizable templates for planning watch parties and is hosting a giveaway on social media.

“Work without Limits” is monday.com’s most comprehensive marketing campaign and is the culmination of all of its victories. The company has impressively moved the ball down the field. Having launched only in 2014, monday.com has rapidly grown from scrappy “DIY social media ads, with a $50 budget,” to competing in the advertisement battle of the 2022’s Super Bowl LVI.