GOP Senate campaign push focuses on Latinos with

Republicans are betting Latino voters will play a key role in their efforts to retake the Senate in November, and to that end, their Senate campaign arm announced a new multi-million-dollar outreach plan encompassing border policy, the economy and education.

The National Republican Senatorial Committee’s (NRSC) new “Vamos” initiative, first shared with CBS News, will target 2022 races in the battlegrounds of Arizona, Colorado, Georgia, Florida, North Carolina, Pennsylvania, Washington and Wisconsin. Latino voters make up at least 20% of the electorate in Arizona, Nevada and Florida. 

“Vamos” will focus on field operations such as door knocking, canvassing and other targeted programming. And about 20 NRSC staffers will be deployed to these nine battleground states. 

Florida Senator Rick Scott and NRSC chairman, told CBS News he anticipates Republicans will see better Latino turnout this year than in past midterm elections. He argues that the current political environment favors Republicans and that the economy and immigration are issues that have moved voters away from Democrats. Scott, the former governor of Florida, won 45% of the Latino vote in 2018, unseating the Democratic incumbent, Bill Nelson.

“The most important thing to me that Republicans need to do is get out and talk to Hispanics across the country and listen to them,” Scott said. “And don’t do it in the last four weeks of a race, but do it your entire race. And you’ll hear what they care about.”

The NRSC will be working in tandem with the Republican National Committee, which is also heavily courting Latino voters, and has invested millions into targeting Republican-leaning Latino voters and organizing eight community centers in predominantly Latino areas, with four in Texas and others in Milwaukee, Las Vegas, Allentown, Pennsylvania; and Doral, Florida, which is located in the predominantly Latino Miami-Dade County.

In 2020, Donald Trump won 38% of the Hispanic vote, a 10-point uptick from  2016; the impact of his appeal was felt especially in South Texas and South Florida, where Republicans flipped or held predominantly Latino Congressional districts.

Several factors mentioned by Republicans and Democrats alike explain the GOP’s recent inroads with Latino voters: a portrayal of Democrats as “socialists” that resonates with Cuban and Venezuelan communities and the spread of disinformation online and on Spanish radio. The record number of migrant arrests along the U.S.-Mexico border during the Biden administration also opened up an opportunity for Republicans to contrast themselves with Democrats, whom they claim are “soft” on immigration and support open borders. 

Still, illegal immigration is not at the top of concerns for Latino voters. A March CBS News poll found inflation and the economy are issues that rank high for Latino voters, a view shared by the general public. Illegal immigration ranked fourth. 

In a February CBS News poll, 60% of Latino respondents said they didn’t believe Democrats and the Biden administration were focused enough on either immigration or inflation.

In Arizona, Republican officials say their messaging will focus on the southern border, where an unprecedented number of migrants have arrived in the past year, posing major humanitarian, logistical and political challenges.

“I think most Republicans and I think most Hispanics would agree that we have to have a secure border, and we have to enforce our immigration laws,” Scott said.

Republican criticism of the Biden administration’s policies at the U.S.-Mexico border intensified last week, when the Centers for Disease Control and Prevention (CDC) announced it would wind down a pandemic-era rule known as Title 42 that has allowed authorities to quickly expel migrants since March 2020.

The Title 42 decision has also divided Democrats. While top lawmakers like Senate Majority Leader Chuck Schumer have been advocating for Title 42’s end, some centrist Democrats, many from border states and districts, have denounced its termination, set to take effect in late May, saying officials aren’t prepared for a spike in migrant arrivals.

Texas Congressman Henry Cuellar, a centrist Democrat, said the White House reached out to him before lifting Title 42 in order to get his feedback. He relayed his predictions of smugglers seizing on the policy change to bring more migrants to the border, and a border patrol that will be overwhelmed.

“I told the White House, listen, I hope you have a plan in place,” Cuellar told CBS News. “The border communities, the mayors, the county judges, the other folks on the ground, why are we not paying attention to them? Why are we only paying attention to immigration activists that live thousands of miles away from the border?”

Cuellar is locked in a runoff election with progressive immigration lawyer Jessica Cisneros, who supports lifting Title 42. He thinks rescinding the measure may hurt vulnerable House Democrats and says colleagues at a recent House leadership meeting told him they had hoped the rule would not be lifted. 

“The messaging can be terrible for Democrats if they don’t play this or message this right. They’ll fit into the narrative that Republicans say — that Democrats are for open borders. And then it ties into all of the images — you show people coming in, crossing the river in large numbers day after day. I can tell you in my area — 80% Hispanic — [that image] resonates,” he said. 

Tyler Moran, a former senior Biden adviser on migration, said Title 42 became more difficult to justify as a public health measure because of the relaxation of other pandemic-related restrictions. Ending the policy, she noted, will mean the government will be required to interview migrants asking for asylum. 

Moran thinks migrant arrivals at the U.S. border will remain high because poverty, violence, natural disasters and COVID-19 are prompting record numbers of people in the Western Hemisphere to migrate.

“Numbers can’t be a measure of success,” Moran told CBS News. “A measure of success is how orderly the process can be.”

She argues the American public doesn’t want a “closed border.” Moran says Democrats, including moderates skeptical of winding down Title 42, should be clear that they support a well-managed border, which includes allowing people to seek protection.

Democratic Congressman Joaquin Castro of Texas views Title 42 as a “Trump-era policy that had overstayed its usefulness.” Now, he worries about unequal treatment of those who seek asylum. In March, U.S. border officials were directed to consider exempting Ukrainians from Title 42. 

“Everybody should get a fair shot for making their case for asylum,” he said. 

Castro added that Title 42 became “more of a political tool” for Republicans than “an actual tool for public health.” 

“Donald Trump and the Republicans, for the last six years in particular, have used the fear of immigrants and immigrant bashing as their number one go-to political club against Democrats,” he said.

Democratic Senate candidates in competitive races have also voiced concerns about lifting Title 42, including Raphael Warnock of Georgia, Maggie Hassan of New Hampshire, Catherine Cortez-Masto of Nevada and Mark Kelly of Arizona. Kyrsten Sinema of Arizona, Joe Manchin of West Virginia and Jon Tester of Montana are not up for re-election this November, but they, too, oppose lifting Title 42. 

Scott claimed Kelly has “put no effort in securing the border” and thinks it may hurt him in November. 

“His problem is he’s done nothing, and Biden’s done nothing that’s good for most people, not just Hispanics, but most people in Arizona,” he told CBS News. “Inflation, not being energy-independent, all this stuff. The issue is he ran as a moderate and he votes with Bernie Sanders.”

Lisa Magana, a political science professor at Arizona State University, said while Republicans have seen gains among Latino voters in other states, that hasn’t been the case in Arizona.

Biden was favored by 61% of Latino voters in Arizona in 2020, compared to 37% for Trump according to a CBS News exit poll. The gap was similar in 2016 when Hillary Clinton was the Democratic nominee. 

She added that immigration hasn’t been as much of a hot-button partisan issue among voters since 2010, when Arizona had a controversial law that made being an undocumented immigrant a state crime and required immigration papers to be shown when asked by law enforcement.

Scott’s sense is that the same issues that resonate with any group will be winning issues for Latino voters — like inflation, energy and education. 

“Every candidate has to decide what’s important to them,” he told CBS News. “They might be nuanced by state, but I think those issues are pretty similar.”

Consultant Jesus Marquez, who’s advising GOP candidate Adam Laxalt in his Nevada race against Cortez-Masto, agrees.

“Most Latinos here are worrying about putting food on the table, about the education of their kids,” he said. “Having said that, the immigration issue is a very emotional, sentimental part of our community. Everybody in our community knows somebody or maybe has a family member that is in that situation. So, we do care for immigration, but it’s not at the top of the list.”

He added, “Latinos care about immigration, but they also want secure borders, and they want to make sure that we don’t just have an open border policy.”