Would you buy and wear an adult nappy to a concert?

Have you ever been to a concert and midway through the set comes the creeping sensation of needing to go to the bathroom?

The inconvenience poses the gig-goer’s dilemma: either sacrifice your spot and face the crowds on the way out and back, or hold it in for the nutrients. And try not to soil yourself – at all costs.

One company, however, has come up with a third option: adult rock ’n’ roll nappies.

US water brand company Liquid Death, famous for selling canned water in the States under the tagline “murder your thirst”, has designed a rather fetching diaper designed to prevent gig-goers from needing those pesky toiler breaks.

The company partnered with Depend, an adult incontinence pad company, and they explained: “If you’ve been to a concert, you know the scariest place isn’t the mosh pit. It’s the bathroom. Now you can avoid having to brave that hellscape with the new Pit Diaper.”

Quite why they decided to make it look like a rock’n’roll cod piece straight from Mad Max’s The Wasteland remains unexplained.

Indeed, as you can see below, the black “cruelty-free pleather” nappy comes with metal studs, a chain and a gold skull.

Their limited-edition Pit Diaper went on sale for $75 (€72) and it could have gone one of two ways: 1) “What fresh hell is this? No mosher with any self-respect would relieve themselves in a pit! Who would buy this??” or 2) “Take my money now.”

The latter triumphed and the Pit Diaper promptly sold out. Maybe it has to do with their (excellent) promotion:

Well, at least you’re warned: If you head to a gig and someone is wearing what seems to be a bold and bulging fashion statement down below, it’s actually a diaper and they won’t be sacrificing their pit spot any time soon. And that expression on their face is not them REALLY enjoying the music.

It’s also worth noting that Liquid Death is doing rather well when it comes to other tongue-in-cheek merch.

Our favourites include the Misfortune Cookies (which, as the name suggests, contain dark predictions for your future inside); a Death Grip Cat Toy (€22); a Travis Barker collaboration for the Enema of the State Kit (€250 – don’t ask); and a can of their drink duct-taped to a wall, which not only mocks the infamous banana-taped artwork which sold for millions this year at auction (we even included artist Maurizio Cattelan as one of our People of the Year) but is also priced at €7056700.00 according to their website.

Would you shell out for any of these, or for the €72 nappy? Or should gig-going remain nappy-free?