Billie Eilish Teams Up With Support+Feed & American Express to Provide Meals By Supporting Local Businesses

Billie Eilish has been giving back during her Hit Me Hard and Soft tour. The superstar partnered with Support+Feed and American Express to provide support for small businesses across cities including Atlanta, Nashville, Chicago, New York and Los Angeles.

The partnership enables small businesses to provide over 30,000 meals to community members in need across these cities. Several of the businesses involved offer reservations on Resy and are also among the restaurants American Express has supported through its Backing Small grant programs.

“I’m really excited that we’ve been able to support small businesses at the heart of our communities and deliver healthy meals where they’re most needed this winter,” Eilish said in a press statement. “Big thank you to Support+Feed and American Express for helping make this happen!”

Her mom and Support+Feed founder Maggie Baird added of the Hit Me Hard and Soft official sponsor, “Amex has been vital to our intersectional mission of providing healthy meals to communities experiencing food insecurity, and the fact that together we’re also able to support small businesses when they need it is incredibly meaningful.”

Eilish has two more sold-out nights of her tour at the Kia Forum in Los Angeles on Friday (Dec. 20) and Saturday (Dec. 21) before she heads down to Australia in February and early March, followed by spring/summer 2025 tour dates across Europe.

In the midst of the tour, Eilish is nominated for seven Grammys at the 2025. Hit Me Hard and Soft is up for album of the year and best pop vocal album, while “Birds of a Feather” snagged nominations for record of the year, song of the year and best pop solo performance. The “Over Now Extended Edit” of “L’Amour De Ma Vie” is nominated for best dance pop recording, while the Charli XCX “Guess” collaboration received a nod for best pop duo/group performance.