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Kyrie Irving: ‘I describe my shoe brand as my mall. Everybody can come to my mall’

As for Mavericks guard Kyrie Irving, his offseason Chinese basketball trek was much more than appearances and hoop clinics as Anta Basketball’s chief creative officer. “It’s a multi-generational platform that I’ve created,” Irving told Andscape recently. “Signing my dad represents 55-plus-year-olds, which is you’re never too old to keep playing basketball or love getting out and staying active or being around the game of basketball or being around the youth. And then, for me to continue the legacy of having a shoe brand growing up with kids for the last 14 years, I have a great pillar in the culture right now that I want to take care of. “I describe my shoe brand as my mall. Everybody can come to my mall. It’s a collaborative mall and I want people to have a great experience, not just buying my product, but being a part of something.”
Source: Andscape

What’s the buzz on Twitter?

StatMuse @statmuse
Kyrie Irving tonight:
32 PTS
7 REB
6 AST
The Mavs are 3-1 without Luka this season. pic.x.com/yAPsQ9RTui9:47 PM

Kyrie Irving: 'I describe my shoe brand as my mall. Everybody can come to my mall'
Kyrie Irving: 'I describe my shoe brand as my mall. Everybody can come to my mall'
Lauren L. Williams @WilliamsLaurenL
Kyrie Irving accounts for 60.6% of the team’s points in the 4th quarter (16 points, 2 assists, 4 points created from assists)
Irving played 39 mins last night… Mavs lead 129-119. – 9:45 PM
Kyrie Irving: 'I describe my shoe brand as my mall. Everybody can come to my mall'
Law Murray @LawMurrayTheNU
Kai Jones got a steal and dunk through Queta… but otherwise, Celtics are playing this out and lead 116-88 with 5:01 left to play – 9:31 PM
Kyrie Irving: 'I describe my shoe brand as my mall. Everybody can come to my mall'
Law Murray @LawMurrayTheNU
Kai Jones is in for Kevin Porter Jr. – 9:23 PM
Kyrie Irving: 'I describe my shoe brand as my mall. Everybody can come to my mall'
NBA on ESPN @ESPNNBA
Heat beat the Mavs in OT 🙌
Jimmy and Kyrie came to play in South Beach 🌴 pic.x.com/6it47dlyhw9:04 PM

Kyrie Irving: 'I describe my shoe brand as my mall. Everybody can come to my mall'
Kyrie Irving: 'I describe my shoe brand as my mall. Everybody can come to my mall'
Kevin Chouinard @KLChouinard
Mavs lost in OT in Miami, 123-118.
Kyrie and P.J. Washington played 39+ minutes each.
Klaya, Lively and Naji Marshall each played 30+.
Mavs play in Atlanta tomorrow. – 8:45 PM
Kyrie Irving: 'I describe my shoe brand as my mall. Everybody can come to my mall'
Eddie Sefko @ESefko
Big play. Not so much Kyrie Irving‘s three but PJ Washington’s block of the would-be lob pass that led to the three. – 8:10 PM
Kyrie Irving: 'I describe my shoe brand as my mall. Everybody can come to my mall'
Tim Cato @tim_cato
kyrie irving is a ‘escaping the slander’ merchant smh – 8:09 PM
Kyrie Irving: 'I describe my shoe brand as my mall. Everybody can come to my mall'
Eddie Sefko @ESefko
Mavericks doing a good job of hanging around in Miami. Give Kyrie and Klay and PJ a chance down the stretch and you have to like their chances. They down 75-70 either way 4:25 left in the third. – 7:45 PM
Kyrie Irving: 'I describe my shoe brand as my mall. Everybody can come to my mall'
Anthony Chiang @Anthony_Chiang
Haywood Highsmith is definitely making Kyrie Irving work, but Heat also often sending extra defenders at Kyrie to try to get the ball out of his hands. – 6:59 PM
Kyrie Irving: 'I describe my shoe brand as my mall. Everybody can come to my mall'
Anthony Chiang @Anthony_Chiang
As one would expect, Haywood Highsmith starts the game on Kyrie Irving. – 6:13 PM
Kyrie Irving: 'I describe my shoe brand as my mall. Everybody can come to my mall'
Nick DePaula @NickDePaula
Odell Beckham Jr is wearing ANTA KAI 1 cleats made by The Shoe Surgeon 👀 pic.x.com/tNj1Yv22nS3:23 PM

Kyrie Irving: 'I describe my shoe brand as my mall. Everybody can come to my mall'
Kyrie Irving: 'I describe my shoe brand as my mall. Everybody can come to my mall'

More on this storyline

In May, Irving signed a five-year deal with the Chinese sportswear giant Anta to wear its shoes and clothing, and was named chief creative officer of its basketball division. The move gave Irving creative control of his shoe brand and allows him to recruit athletes and celebrities to his shoe brand. After deliberation with his agent and former Nike executive Jeff Rogers, Irving decided to join Anta. “I’m not saying I didn’t want to do it [initially]. I just didn’t know much about Anta,” Irving said. “So, it was just more or less new. ‘OK, who is with Anta? What is this about?’ It wasn’t about what they were offering. It was all about am I free to create what I want and also be part of the engine that’s going to build this big machine.” -via Andscape / November 27, 2024


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