Prime Big Deal Days Is Coming Soon: What to Know About Amazon’s Annual Sale Event

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Prime Big Deal Days, the annual sale event kicking off Amazon‘s holiday shopping season, returns on Oct. 8 with savings of over 50% off millions of items.

Amazon announced Prime Big Deal Days 2024 on Sept. 17. The sale, held exclusively for Prime Members, will offer “early holiday deals across popular categories, including deep discounts on products from top brands,” per Amazon. Prime Big Deal Days 2024 kicks off at 12:01 a.m. PT on Oct. 8 and ends on Oct. 9.

“We’re gearing up for another exciting holiday shopping season, filled with unbeatable deals on beloved brands, seasonal products, and popular gifts available exclusively for Prime members,” Jamil Ghani, Vice President of Prime Worldwide, said in a statement. “Exclusive savings events like Prime Big Deal Days combined with unlimited fast, free delivery of 300+ million products across more than 35 categories year-round put Prime in a class of its own and make membership a better value than ever before. Whether Prime members are hoping to cross items off their gift lists early, looking forward to hosting joyful gatherings, or scoring something special for themselves, Prime Big Deal Days is here for all their holiday needs and more.”

If you’re not a Prime Member, now’s a good time to join, and it won’t cost you anything to start. With a 30-day free trial to Prime, you can enjoy member-only benefits such as fast and free delivery, exclusive pricing, a free membership Grubhub+ and tons of other membership benefits including Prime Video, Amazon Music and Prime Reading.

How much does Amazon Prime cost? The membership is $14.99 after the free trial ends, or $139 for the annual plan.

How can you get a discount on your Prime membership? For young adults and students ages 18-24, Amazon offers a discounted membership for just $7.49 per month — or $69 per year. Click below to launch your six-month free trial.

Looking for more discounts? Subscribe to Prime Access for free for 30-days, plus 50% off your subscription. Amazon’s discounted membership for qualifying government assistance recipients is $6.99 per month after the free trial.

See below for more details on Prime Big Deal Days 2024.

What is Prime Big Deal Days?

Twice a year, Amazon throws two major shopping events: Prime Day and Prime Big Deal Days. The latter is held in the fall, the former takes place in the summer, and both offer deep discounts on millions of items.

Prime Big Deal Days will be a global shopping event. Besides the U.S., the sale will happen in Australia, Austria, Belgium, Brazil, Canada, France, Germany, Italy, Japan, Luxembourg, Netherlands, Poland, Portugal, Singapore, Spain, Sweden, the U.K. and Turkey.

Now that Amazon has announced Oct. 8-9 as the official date for Prime Big Deal Days, the countdown finally begins, and there’s only a few weeks left before the sale. Prime Members will have just 48-hours to scoop up some of Amazon’s biggest and best deals of the season.

What kinds of deals can you expect? Amazon’s previous sales have offered up to 80% off certain items along with invite-only deals. This time around, the sale will include discounts on TVs, headphones, speakers and other electronics, in addition to clothing, shoes, makeup and skincare products, furniture, appliances, pet supplies, toys, games and more from top brands like New Balance, Dyson, Disney and Barbie; deals on Amazon-exclusive products from brands like Beats, Conair and Casper; apparel for the whole family starting at $5 and toys for under $5, Amazon revealed on Wednesday (Oct. 2).

Shoppers will be able to save up to 55% on select Amazon devices including eero mesh wifi systems, Insignia 42-inch Full HD Smart Fire TVs, and our lowest price ever for Echo Frames (3rd Gen), up to 55% on skincare and makeup from TruSkin and Bossy Cosmetics and select cookware from Staub. Save up to 50% on children’s clothes from The Children’s Place and Simple Joys by Carter and toothbrushes and whitening strips from Oral-B, Crest and select books; up to 45% off Ego Power+ products including Leaf and Snow Blowers, 56-Volt 10.0 Ah Batteries and 56-Volt Lithium-ion Cordless Ice Augers; up to 40% off select Dyson vacuums and home essentials, select men’s and women’s apparel from Levi’s, Samsonite, American Tourister and Travelers Choice luggage, and backpacks from SwissGear and Herschel; basketballs, volleyballs and footballs from Wilson.

The discounts include up to 35% select electronics from Sony including PlayStation Core Consoles and OLED and Mini LED TVs, Denon PerL Pro earbuds, plus get a free vinyl of Katy Perry’s new album, 143, with every purchase. Save up to 30% off select items from Skechers, Dr. Martens, Steve Madden, Too Faced, Covergirl, Lancôme, EGO, MAGNA-TILES, Playmobil, Voyager, Aeorlite, GigaBite and Best Pet Supplies.

Prime members can save on travel this season with up to 40% off on select Carnival cruises, up to 20% off Viator experiences and up to 30% off car rentals with Avis, plus earn 15% back when you reserve the rental car on Amazon.

According to Amazon, Prime Big Deals Day will offer a slew of deals dropping as frequently as every five minutes. Shoppers can expect savings on electronics from top brands like Beats, Samsung, Fujifilm and more; up to 40% off Amazon Essentials’ sweaters, puffers and other must-haves for winter, plus deals on toys from Lego, Squishmallows, Disney, New Balance, Dyson, Disney, Barbie and other popular brands in addition to savings on home décor courtesy of premium brands such as NEST New York, Lenox and Lodge.

Bargain hunters can check out Amazon’s Holiday Shop to find gift ideas and sales on select items, and to get help from Rufus, Amazon’s generative AI-powered conversational shopping assistant that’ll help dig up additional savings for you, find the perfect gifts and answer questions.

Before Prime Big Deal Days launches, Prime members can start saving right now including up to 55% off select Amazon devices, up to 50% off movies and TV shows and discounts on Amazon Music Unlimited and free Audible for three months. Shoppers can also save up to 40% off on Carnival cruises, up to 30% off Avis rentals and $10 off Grubhub food deliveries over $15 with code: PRIME10 (offer ends Oct. 7). Additionally, Grubhub orders will be 50% off for Prime Big Deal Days.

Want to support small businesses during Prime Big Deal Days? The sales will offer up to 48% off select products from Keranique, up to 30% off select products from Made by Johnny and Bodhi Dog and up to 20% off select products from Tally Tumbler.

To help you get prepared, we collected a list of sale items that you still have time to shop. And if you miss today’s deals, you can always save items to your Amazon wish list, just in case they go on sale for Prime Big Deal Days. The sales featured below will only last for a limited time, so act fast.