Latest brandwagon News
- Finance
Mantras for marketing in a metaverse marketplace
The idea of the metaverse marketplace is to merge both virtual and real-world experiences By Pranav Panpalia Unimaginably real! That…
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VMLY&R India elevates Pooja Jauhari to Group CEO
Pooja Jauhari takes over from Anil Nair, who is moving on to pursue new opportunities Global brand and customer experience…
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FMCG ad insertions on digital saw 81% rise during 2021 over 2020: TAM AdEx
Programmatic and ad network transaction methods together captured more than 85% share of FMCG ad insertions on digital FMCG ad…
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Creative pursuits
D2C brand Bewakoof has entered newer categories and launched a marketplace platform to scale up Direct-to-consumer (D2C) fashion brand Bewakoof…
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How the gaming ecosystem will change in 2022
By Sunil Yadav The online gaming industry has undergone a sea-change. It is gradually emerging as a promising bet driven…
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Work That Speaks | Ad Reviews | 16 To 21 February 2022
Brands that cut through: Oppo, Cycle, Country Delight, Sting, Ariel, Kinley, Cadbury Perk, UpGrad, Maaza, Truecaller, Apollo 24/7, Gooddot, Dezerv,…
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Beauty bound
Shoppers Stop has launched its first standalone beauty store SS Beauty in Malad, Mumbai. By March, the retail chain, owned…
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Trends that will redefine the future of the start-up ecosystem in India
Customer-first approach, sustainability and social commerce are some of the major trends that will define the start-up ecosystem in the…
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How conversational marketing is the need of the hour for brands
One-to-one interactions in real-time across channels have become necessary to establish long-lasting customer relationships and enhance the online customer experience…
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Interview: Harkirat Singh, Managing Director, Aero Club
Aero Club, the parent company of Woodland, saw sales plummet drastically in FY21. After having shut 40 Woodland stores during…
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