Social media boycott sent ‘powerful and united message’ as sports world reacts

The sport community’s four-day social media boycott to tackle online abuse and discrimination sent “a powerful and united message”, Premier League club Aston Villa have posted on Twitter as the world reacts to the online event.

Sky Sports joined the wider sporting community in taking part in the boycott and did not post any sports content to its channels on Facebook, Twitter, Instagram, YouTube, Snapchat and TikTok for the duration of the boycott period from 3pm on Friday April 30 until 11.59pm on Monday May 3.

Sky Sports stands with our football, cricket and other sport partners to urge social media companies to do more to eradicate online hate and ensure social media can be a place for sports fans to discuss, debate and consume the best sporting action without discrimination and abuse.

“We have sent a powerful and united message,” Villa posted on their Twitter page. “We sincerely hope the message is heard, understood and positive changes are made. Thank you for your support.”

Manchester United posted: “Zero tolerance, all of the time. Our commitment to combatting online abuse will always continue.

“Nobody should suffer from any form of racist abuse or discrimination. Enough is enough.”

Leicester posted a video of their men’s and women’s players who called for an end to the online abuse.

“Let’s work together to end all forms of discrimination,” Foxes winger Harvey Barnes said in the 44-second clip.

The FA, Premier League, EFL, FA Women’s Super League, FA Women’s Championship, PFA, LMA, PGMOL, Kick It Out and the FSA united for the boycott from Friday through to Monday.

The Scottish FA, Scottish Professional Football League, Scottish Women’s Football and PFA Scotland also confirmed the participation of clubs and football organisations in Scotland.

UEFA gave its backing on Thursday, urging players, clubs and national associations “to lodge formal complaints whenever players, coaches, referees or officials are victims of unacceptable tweets or messages”.

FIFA said it supports the English football-led social media boycott in response to discriminatory and offensive abuse on social media.

Key organisations from other UK sports – such as the England and Wales Cricket Board, England Rugby, Premiership Rugby, Scottish Rugby, the Professional Darts Corporation, British Cycling, the Lawn Tennis Association and the British Horseracing Authority – opted to join, as did other broadcasters including BT Sport, At The Races and talkSPORT.

The British Basketball League and Women’s British Basketball League also supported the boycott along with key rugby league organisations including the Rugby Football League, Super League Europe, Rugby League World Cup 2021 and the Rugby League Players’ Association.

Premier League sponsors Nike, Budweiser, EA Sports and Barclays also joined.

Henry on social media boycott: It’s a start


Thierry Henry discusses his thoughts on the social media boycott, his views on online abuse, and why accounts need to be more easily identified

Thierry Henry feels football’s decision to follow his social media boycott is “a start” on the journey to ending online abuse.

Henry is pleased his decision to quit social media in March “created a wave”, resulting in the wider sporting community boycotting the platforms.

“It’s a start because people talked about it,” Henry told Sky Sports on Monday Night Football. “I’m still off it by the way.

“At the end of the day, if I stayed on it and talked about it on it, I don’t think people would have wanted to talk to me about it. So I came off it, a lot of people came to talk to me about it, I talked about it, and it created a wave.

Social media boycott sent 'powerful and united message' as sports world reacts


Lewis Hamilton gives his support to the social media boycott against online hate and believes social media platforms haven’t done enough to combat abuse

“I’m more than happy that people realised what’s at stake not only in football, not only because of racism, because of bullying, harassment and how you can get abused on there.

“I think we all have kids, you don’t want to see that [happen to them]. My daughter is going through it, a lot of people here I’m sure watching are trying to see what the situation can be. Can it be regulated?

“A friend of mine was doing some live exercise on it and the music in the background stopped the video because he didn’t own the rights to the music. If you can manage to do that, surely with an NHS number – maybe passport can be difficult because not everybody has a passport – but we need to know who is behind those accounts.

“When I saw the reaction personally of football – that was amazing. And the reaction of everybody not only football because it seems like in the past few days everybody came to support it.

“I was really happy about it, I always mentioned the strength of the pack.”

Social media boycott sent 'powerful and united message' as sports world reacts


Chelsea’s Reece James talks to Soccer Saturday about the importance of the social media boycott

What have the social media companies said?

A Twitter spokesperson told Sky Sports News: “Racist behaviour, abuse and harassment have absolutely no place on our service and alongside our partners in football, we condemn racism in all its forms.

“We are resolute in our commitment to ensure the football conversation on our service is safe for fans, players and everyone involved in the game.

“Since the season started on September 12, there have been over 30m Tweets from people in the UK about football. In that time we have removed over 7,000 Tweets in the UK that were targeting the football conversation with violations of the Twitter Rules. This represents roughly 0.02 per cent of the overall football conversation in the UK and does not reflect the vast majority of people who engage in vibrant discussions about football on Twitter.

Social media boycott sent 'powerful and united message' as sports world reacts


Scottish FA Equality Advisor and Livingston captain Marvin Bartley says abuse on social media could lead to someone taking their own life unless companies do more to stop it

“We have worked to improve our proactive measures, where now 90 per cent of the abuse targeting players is removed without the need for a user report. We’ve also provided expedited reporting channels to our football partners to ensure any potentially violative content is reviewed and actioned swiftly.

“Racism is a deep societal and complex issue and everyone has a role to play. We are committed to doing our part and continue to work closely with valued partners in football, government and police, along with the working group convened by Kick It Out to identify ways to tackle this issue collectively – both online and away from social media.”

Facebook, which owns Instagram, said it would “continue listening to feedback and fighting hate and racism on our platform” and work with UK police on hate speech.

A Facebook spokesperson said: “No one should have to experience abuse anywhere, and it’s against our policies to harass or discriminate against people on Instagram or Facebook.

Social media boycott sent 'powerful and united message' as sports world reacts


Sheffield Wednesday captain Barry Bannan believes it will take more than a weekend boycott to have an impact on social media companies

“We agree with and have already made progress on many of the players’ suggestions, including taking tougher action against people breaking our rules in DMs.

“We also recently announced that, starting next week, we’ll provide new tools, based on consultation with footballers and anti-discrimination experts, to help prevent people seeing abusive messages from strangers.”

Sky Sports News has also contacted Snapchat, Tik Tok, and YouTube for a response.

Hate Won’t Stop Us

Clare Connor, ECB Director of Women's Cricket (PA)


The ECB’s Managing Director of Women’s Cricket, Clare Connor, describes how both she and the England players have suffered online abuse and the importance of sports’ united stand against hate

Sky Sports is committed to making and our channels on social media platforms a place for comment and debate that is free of abuse, hate and profanity.

For more information, please visit:

If you see a reply to Sky Sports posts and/or content with an expression of hate on the basis of race, colour, gender, nationality, ethnicity, disability, religion, sexuality, age or class please copy the URL to the hateful post or screengrab it and email us here.

Kick It Out reporting racism

Online Reporting Form | Kick It Out

Kick It Out is football’s equality and inclusion organisation – working throughout the football, educational and community sectors to challenge discrimination, encourage inclusive practices and campaign for positive change.

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