6 Lead Generation Strategies for Lawyers
Lawyers need to market their services to potential clients. Even if a given law firm is offering the best services, it will not attract many customers if you don’t work to sell your services. Luckily for you, if you’re a lawyer or legal marketer who is looking for leads, there are several ways you can make this happen.
You can sell using paid advertisements or create your brand through organic traffic. It is good to work with digital marketing experts so that they can offer tips about the best strategies that can be applied to improve the conversion rate. There are also some strategies you can use to get those leads yourself.
1. Professional Website Design
A professional website will speak for itself. Many clients would like to assess the website of the lawyers before they can decide to follow them and ask questions. A professional-looking website will be in the best position to attract clients. It is good for law firms to hire professional website developers and designers. Remember the websites represent the law office online, so your image is everything. Hiring experts also makes it possible to create custom landing pages with little effort.
2. Local SEO
Potential clients search for legal services in their locality. It is good for any law firm looking forward to attracting more leads to utilize local SEO. A Google My Business listing and online reviews will attract clients. It is good to check out the local SEO, because it will work towards attracting more clients. Using local SEO, it becomes easy to get clients who are likely to convert.
3. Affiliate Marketing Program
Some webmasters know how to run successful websites that target specific keywords. Hiring them to place links on their websites or create their own promotional materials will work towards improving your conversion rate. By giving them a percentage of any case they bring in, it gives them an incentive to spread the word about your firm.
4. Pay Per Click
Utilizing search engine ads can contribute toward growing a law firm’s revenue. Many law firms utilize pay-per-click strategies to generate leads. Provided the right keywords are targeted, it is possible to get leads that can eventually convert. When investing in pay-per-click, it is essential to take your budget into account. The clicks can eat deeply into your marketing budget if they are not carefully budgeted and handled. This is also a job best left for experts.
5. Content Marketing
Some law firms have established themselves as an authority in a given niche. For instance, law firms that deal with family law can offer updates and useful information about the law. Many people will follow them and even recommend it. Branding can lead to return customers if well-handed. Utilizing emails, newsletters, and blogs where the law firm teaches the public on different issues can contribute towards growing the law firm in general.
6. Social Media Marketing
Many people interact on social media. A law firm that is active on social media is likely to succeed in the long run. It is good to invest time in platforms such as Facebook, Twitter, and Instagram as a way of growing the law firm’s presence. Many people can get to know the law firm and follow it on social media if they keep updating useful information.
If your practice’s online traffic is stagnant, you need to find more leads, and your business isn’t growing, it’s time to get serious about your lead generation strategies. After all, you didn’t become an attorney so you can sit around waiting for clients. You became a lawyer to help others, but first, you’ve got to find them.
