“Twilight” star Rachelle Lefevre accused Target of “trying to erase” LGBTQ people after it removed its “PRIDE” collection from the front of its stores following backlash from conservatives.
The actress blasted the retailer for engaging in “performative allyship” that she said falsely gave her 7-year-old child a sense of acceptance upon seeing the front-of-store Pride Month display.
“I came in here two days ago and my 7-year-old, who’s nonbinary, saw it and said, ‘Look, Mom, it’s pride Look, they’re going to celebrate me,’” the Canadian actress said in an Instagram post while holding back tears.
“I can’t bring them here anymore, at least for the entire month of June, because if they walk in, and all the other people who walk in and go, ‘Where’d it go?’ are going to realize that they are being successful in trying to erase them.”
“We’re not supposed to negotiate with terrorists,” she added.
Target suffered a $9 billion market loss in just one week following an uproar over its LGBTQ-friendly clothing line, which featured “tuck-friendly” women’s swimsuits and rainbow-colored onesies for infants.
The backlash included several violent demonstrations in which conservatives — including one wearing a MAGA hat — stormed stores to tear down Pride signs, badger workers and even leave a case of Bud Light alongside the offending items.
The mega-retailer, fearing a “Bud Light situation,” rushed to move the “PRIDE” collection to the back of the store, or in some cases out of locations entirely.
In a follow-up video, Lefevre, who played the vampire Victoria in “Twilight,” encouraged LGBTQ individuals to find joy in their daily lives in spite of the criticism.