Marvel Studios’ first original series for Disney+ has found a loyal audience, even though new episodes debut at a really weird time.
So why is one of the most-talked-about shows on TV debuting new episodes during a time slot typically reserved for insomniacs and regrettably texting your ex? Well, streaming services such as Disney+ are global brands trying to capture global audiences, and there’s simply no “right” time to cater to everyone, everywhere.
For decades, broadcast networks such as ABC, CBS, Fox and NBC only had to worry about catering to viewers from coast to coast. That’s not the case for streamers.
Disney+, for example, is available not just in the US, but also in Canada, Germany, Spain, India, France, Japan, Australia, Brazil, and several other countries.
In addition to finding a global sweet spot in terms of timing, there are also Disney+’s servers to consider.
Premiering highly anticipated episodes of “WandaVision” or “The Mandalorian” when most people are asleep ultimately helps lighten the service’s load.
Ultimately, Disney+ has many reasons for dropping “WandaVision” in the middle of the night.
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