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Amazon Prime Video plans "shoppable ads" where viewers can scan QR codes for instant purchases, during NFL's first-ever "Black Friday" game, which it's carrying (Wall Street Journal)
Wall Street Journal:
Amazon Prime Video plans “shoppable ads” where viewers can scan QR codes for instant purchases, during NFL’s first-ever “Black Friday” game, which it’s carrying — E-commerce giant to feature exclusive deals, QR codes during NFL game to spur more purchases
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