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A look at the Chinese social e-commerce app and women-friendly "lifestyle bible" Xiaohongshu, which has 200M MAUs and critics describe as a consumerist trap (Viola Zhou/Rest of World)


A look at the Chinese social e-commerce app and women-friendly "lifestyle bible" Xiaohongshu, which has 200M MAUs and critics describe as a consumerist trap (Viola Zhou/Rest of World) Viola Zhou / Rest of World:

A look at the Chinese social e-commerce app and women-friendly “lifestyle bible” Xiaohongshu, which has 200M MAUs and critics describe as a consumerist trap  —  Known as China’s “lifestyle bible,” the social media platform is an aspirational living guide or a consumerist trap.


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