Taylor Swift Fans Flock to Target for Exclusive Merch on Black Friday

Swifities were out in full force on Black Friday.

On Friday (Nov. 29), Taylor Swift‘s devoted fanbase flooded many of Target’s nearly 2,000 stores across the nation, eager to grab exclusive merchandise.

This year, the retail giant teamed up with the 34-year-old pop star to offer a range of special items, including a Black Friday-exclusive version of The Tortured Poets Department: The Anthology on vinyl and CD, as well as Swift’s official The Eras Tour book.

“Ok shopping in target was so enjoyable today! ONLY Taylor swift music played the entire time, plenty of books, nice people. I talked to some sweet swifties. Successful Black Friday!!” one fan wrote on X (formerly Twitter).

Another Swiftie posted on X that around 100 fans were already in line at their local Target in Southern California by 5:45 a.m. on Black Friday.

Meanwhile, fans in the Midwest braved freezing temperatures, waiting for hours to score some of the exclusive merch. “Yeah, it’s really cold but we’re here to get Taylor Swift’s tour book and her latest vinyl drop,” a 31-year old Swift fan said while waiting outside a Target in Chicago, Reuters reports.

The 35-track album, featuring four bonus acoustic tracks, was available for the first time on vinyl ($59.99) and CD ($17.99) on Black Friday. Shoppers could find it in Target stores starting Nov. 29, with availability on Target.com on Nov. 30.

Previously, The Tortured Poets Department: The Anthology was only offered as a digital release.

The Official Taylor Swift | The Eras Tour Book ($39.99) was also available in Target stores on Nov. 29, and can be ordered online at Target.com beginning Nov. 30. This 256-page hardcover book includes personal reflections from Swift, along with more than 500 images, including never-before-seen performance shots, rehearsal photos and behind-the-scenes moments from the tour.

“Here is the official retrospective of the most wondrous tour of my life, my beloved Eras Tour,” Swift said in a previous statement about the tour, which has spanned five continents and over 100 shows. “Thank you to the fans who came to these shows. You were the ones who made The Eras Tour what it became.”

The “I Can Do It With A Broken Heart” singer recently wrapped up a six-night run at Toronto’s Rogers Centre and will conclude her blockbuster The Eras Tour with a three-night stint at Vancouver’s BC Place from Dec. 6-8.