How To Improve Your Marketing Strategies
For small businesses, marketing may be a headache. Many companies think that in order to put out successful marketing campaigns, you need to start out with a lot of resources and manpower. However, this couldn’t be further from the truth. With digital marketing, it’s easier than ever for small firms to expand their marketing efforts that rival those of larger firms.
But, before you go about developing marketing strategies for your business, it’s important to identify your target market by creating a customer persona. Having an idea of your target customer base will allow you to streamline your marketing efforts and promotional content. Furthermore, your marketing efforts don’t have to be stagnant. You can change them up as your business evolves and grows. Once you’ve established your customer base, you’ll be well on your way to planning a marketing campaign. All you need is a printer and device that connects to the Internet.
In this article, we’ve compiled a list of marketing tips for small businesses that you should follow. Plus, for a more efficient payroll system, here is a wide array of pay stubs examples. If you’re looking to expand your marketing efforts at little to no additional cost and manpower, keep reading to find out more!
We mentioned digital marketing at the beginning of the article. But, you shouldn’t overlook the power of traditional marketing methods. Flyers are one of the cheapest advertising options. You may need to spend some time coming up with a well-written copy that highlights your product or service to attract potential customers. But other than that, using flyers to market your business requires minimal effort and manpower. After creating your flyers, all you need to do is find a place where you’ll be able to reach your target customer base and start distributing them. You can also consider distributing them to mailboxes by hand or by post.
Posters are another traditional form of advertising you shouldn’t overlook. It’s easy to find free noticeboard space at places like shopping malls and supermarkets. What’s more, thousands of people visit these public spaces every day so your business will benefit from the exposure. To make the most out of utilizing posters as one of your marketing efforts, ensure that they are eye-catching. You should also offer incentives like tabs for discounts that customers can use.
3. Value Additions
Quite possibly one of the strongest marketing tools, value additions are what sets you apart from your competitors and help build customer satisfaction. Value additions include everything discounts for returning customers, guarantees, and referral programs. When customers choose between two competing shops, they’ll often return to the one that offers points and rewards. You don’t have to jump through hoops when coming up with value additions. You simply have to include something that your customer may not notice about your service or product. When doing promotion for your business, you also want to ensure that your value additions are spotlighted.
4. Referral Networks
Referral networks are indispensable to businesses, large or small. And, this doesn’t just refer to client referrals. Business-to-business referrals are just as important and influential in building your brand.
Have you ever had a customer come to your shop looking for a product that you don’t carry but your competitor does? You might have told that customer to check that business out instead. Well if you’ve done so, this is a prime example of business-to-business referrals. What’s more, if you refer a customer to another business, you want to make sure they’re returning the favor.
When you refer customers to other businesses, you’re putting your professional reputation at stake. This isn’t to deter you from making future referrals. But it’s to remind you that you’re vouching for other companies. You’re telling prospective customers that they’ll be able to find a service or good that’s of the same standard at another company.
Competing business doesn’t make them your enemy. Building a strong referral network can benefit both businesses as there’ll be mutual swapping and referring of customers. Furthermore, getting another company to handle your customer ensures that their requests are handled swiftly. Your company’s reputation may dip if customers have to wait for long periods of time before being attended to.
Using marketing and promotional strategies to land a job is one thing. But, have you thought about what you should do after getting it? Follow-ups are another marketing tool on our list and they’re one of the best ways to gather feedback on your marketing efforts.
Send surveys to your customers asking them the following questions:
- Why did they choose your company over other similar ones?
- How did they find out about your company? Was it through one of your advertisement campaigns or through a referral?
- What other companies did they consider or approach?
- What were they most satisfied with?
- What did they not find satisfying?
- Additional feedback on other areas
6. Cold Calls
Let’s face it. No one likes cold calling. Most customers see them as spam and don’t even bother picking up the phone from numbers not listed in their contact list. What’s more, if you’re speaking on the phone, you can’t win customers by putting on a nice smile — you often have to be cold and frank. However, if you can’t sell yourself, then how do you expect customers to buy your product or service? Cold calling isn’t the most pleasant but it certainly teaches you to think quickly and be adaptable when engaging with potential clients or customers.
7. The Internet
Last but not least, the biggest tool you have at your disposable is the Internet. Having a strong presence on social media platforms like Instagram and Facebook, coupled with strong SEO (search engine optimization) are all marketing strategies that will help boost your company’s visibility.
Working with a small team and few resources doesn’t put you at a disadvantage. You just have to be strategic about coming up with effective and efficient marketing efforts and promotional content. With the marketing techniques listed in this article, you’re well on your way to developing a strong marketing strategy. So what are you waiting for, it’s time for you to gather your team and start brainstorming!