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Jennifer Lopez Just Revealed Everything in Her JLo Beauty Line, and It’s Good

It takes a certain level of fame and self-regard to not only create a skin care line based on your visage, but also name a serum after the gleam your skin gives off. But if there’s any person who’s earned that right, it’s Jennifer Lopez.

This morning, she finally unveiled the first products from her new beauty line, JLo Beauty. And sorry if you were hoping for more body glitter, but unlike the copious other celebrity brands these days, the 51-year-old icon skipped right over bronzer and foundation and went straight to the source of her glow: skin care. Also, yes, she really did name the brand’s star product, a $79 lifting and brightening serum, “That JLo Glow.” Which you probably already want to buy now, right? 

“This has been something I’ve been thinking about for maybe the past 20 years,” the singer told beauty editors over Zoom ahead of the launch. “I was just, like, I have to do skin care because the number one question, no matter where I went—if I was filming a movie, music, or whatever—was, What are you doing for your skin? And as I got more mature, the question came even more frequently.” 

She also insisted this isn’t just another celebrity line with a famous name slapped on the label. She was deeply involved in the creation of each product—some of which, like the JLo Glow serum, took more than 20 iterations to get right. Lopez had her hand in everything from the rose gold packaging (which is the exact shade of her favorite antique Cartier watch) to the ingredients that have been the foundation of her glow throughout her demanding career. Which, she also wanted to be clear, isn’t the result of Botox or lasers. 

“I’m not that person. I don’t have anything against people doing that, it’s just not my thing,” she says. “I’m more about a natural approach to skin care. Whatever topical I use has to be somewhat natural, but I want them to work. I want the hyaluronic acid in there, I want the things that are going to help, because I don’t want to have to go to the needles at some point. I’m not saying one day I won’t, but I haven’t yet.” 

So, what’s the real secret to that JLo glow? Olive oil—a home remedy passed down by her mom—which is featured in an antioxidant-rich complex in each of her serums and creams, and minding her business. “I heard this saying once when I was younger that until 25, you get the face that you were born with, but after 25 you get the face that you deserve,” she says. “And I was like, damn, alright! You have to be a nice, beautiful person on the inside, if you want to have your face reflect that. You become what you think and how you act.”

While that last part is all on you—you’ve been warned—the rest can be found in JLo’s line, which officially hits jlobeauty.com on January 1, 2021 and follows at Sephora and Amazon on January 14. Kicking off with eight products, the line features a creamy gel cleanser, a two-piece sheet mask, peptide-packed “Wonder Cream” (made with what the brand is calling a “next-Jen hyaluronic acid” complex with extra hydration power for a “plumped, dewy, pillowy look”), an SPF 30 moisturizer, a shimmering “complexion filter” that blends makeup and skin care ingredients to give you JLo-filtered skin, collagen-boosting supplements, and of course, That JLo Glow.

Scroll on through, below, for a taste of what’s to come, and set your calendar reminder. 2021 is already looking up.

J.Lo Beauty That J.Lo Glow Serum

JLo Beauty That Blockbuster Wonder Cream

JLo Beauty That Star Filter Complexion Booster

JLo Beauty That Limitless Glow Face Mask

JLo Beauty That Hit Single Cleanser

JLo Beauty That Fresh Take Eye Cream

JLo Beauty That Big Screen SPF 30 Moisturizer

JLo Beauty That Inner Love Dietary Supplement

Lindsay Schallon is the senior beauty editor at Glamour. Follow her on Instagram @lindsayschallon.


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