Goop is selling a 12-pack of disposable diapers (The Diapér) for $120. The diaper is scented, jewel-encrusted, and lined with wool. It’s obviously a troll.
“Meet The Diapér. Our new disposable diaper lined with virgin alpaca wool and fastened with amber gemstones, known for their ancient emotional-cleansing properties,” reads the copy on the Instagram post announcing the product. “Infused with a scent of jasmine and bergamot for a revitalized baby. Dropping tomorrow at 11a.m. EST at $120 for a pack of 12.”
This is clearly a joke—wouldn’t the wool give the baby a rash? And there’s nothing disposable about amber…. Even though brands have sort of stopped doing the April Fool’s Day fake-product launch, this would at least make sense on April 1. But on May 11? We’re just confused.
Smart money says it’s a way to get attention and drive traffic to the site tomorrow morning for the “drop.” As for what will actually be announced…it could have to do with Roe v. Wade (the brand is pro-choice), the current baby formula shortage, or both! Or neither. It seems to have something to do with babies and/or parenthood, but that’s honestly as far as our analysis goes. Both of those topics seem kind of heavy for a joke, but who knows?
Goop herself, Gwyneth Paltrow, hasn’t posted anything about it, instead using Instagram to celebrate designer Valentino Garavani’s birthday (happy birthday!). No answers there.
There is, of course, another explanation: The product is real. Maybe it’s a joke gift and the money goes to charity or maybe…maybe people will let their babies poop in The Diapér. We don’t think so, but we can’t rule it out as a possibility. And if so, who do you think will be the first celeb mom to buy it?