Telly star Vicky Pattison gets tears in her eyes when she thinks of kids living on the breadline this Christmas.
Becoming an auntie this year made the plight of more than four million children across the UK who live in poverty all the more distressing.
The Geordie Shore favourite is now backing The Sunday People’s Save a Kid’s Christmas appeal, which has already helped to raise an incredible £85,000 for Save The Children UK.
Explaining what drives her to help, Vicky said: “Sadly, the Covid crisis has pushed even more struggling families closer to the breadline.
“And if there is anything I can do to help or raise awareness, I’ll be doing it.
“My sister recently had a little baby, Mavie and I’m going to cry just thinking about it, I would do anything for her.
“The thought at Christmas that Mavie didn’t have everything she wanted, that she didn’t feel safe, or felt hungry, all of those things make me super sad.
“We should all do what we can to help bring a smile to a child’s face this Christmas, to make sure they’ve got a hot meal and a present to open.”
Vicky, 33, has 4.7 million followers on Instagram and many have reached out in this tough year.
She said: “I’ve been shocked with how many people have messaged me saying they’re in difficult situations.
“You assume child poverty and families living on the breadline is a different country’s problem.
“You’re doing your Christmas shopping in busy shops, you see all the lovely Christmas lights and you don’t think about families struggling.
“But the harsh reality is there are four million children living in poverty in the UK and that’s before the Covid crisis hit.
“Anything we can do to stop the heartbreaking situation, we should.”
Dan Paskins, director of UK Impact at Save the Children, added: “We can’t thank Sunday People readers enough.
“Their incredible generosity will change the lives of children who might otherwise have gone without food, toys or even a bed to sleep in.
“After what has been an unimaginably tough year, it means so much to see so many people digging deep to give children a brighter future.
“The crisis has meant many families are struggling.
“Parents tell us they will have to go without meals or rely on donated food or presents to give their children the Christmas they deserve.
“Thanks to your generous donations, we can help children who have had a really tough time this year and protect the magic of Christmas.”
Comedian Paul O’Grady is also one of the celebrities who joined forces to support our campaign.
He said: “The money raised from this campaign will go a long way towards making a huge difference to kids who are living in poverty.
Singers Fleur East and Leona Lewis and comedian Dom Joly have also pledged support for the appeal.
Hard-up families face their bleakest festive season so far, with child poverty set to rise to 5.2 million by 2022.
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