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Holly Willoughby wishes her sister happy birthday as they celebrate business win

Holly Willoughby wished her sister – and Wylde Moon’s Managing Director – a happy birthday on Saturday, with many of the This Morning presenter’s followers pointing out how similar the two siblings look despite their different hairstyles

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Holly Willoughby showed her big sister Kelly some online love over the weekend as she celebrated her sibling and business partner’s birthday on Instagram.

To mark Kelly’s 43rd birthday on Saturday, the This Morning presenter, 41, shared a sweet snap of herself alongside her brunette sister with her 7.8million followers.

The sweet tribute came as the sisters both celebrated a win for Holly’s spiritual business Wylde Moon – of which Kelly acts as Managing Director of the brand.

“Happy birthday to my beautiful sister @ladywilloughby …. Love you so so much… always [love-heart emoji],” Holly captioned the cute picture of the siblings embracing in front of what appears to be an outdoor pop-up bar.

Fans noted how Holly Willoughby and sister Kelly share an uncanny resemblance



In the image, the Dancing on Ice presenter can be seen flashing a big smile to the camera, as she wraps her arm around her lookalike big sister.

“Apart from the blonde /brunette- twins,” one of Holly’s followers noted in the comment section – with another agreeing and adding: “You look so alike in this picture! Happy Birthday.”

Holly and Kelly enjoy a super-close bond as sisters – even able to work together on all things Wylde Moon.

The sisters have collaborated on various projects together over the years



Prior to turning 43 on Saturday, Managing Director Kelly took to Instagram to celebrate the business being honoured with a ‘Newcomer’ award for one of their brand’s fragrances.

“Full of happy tears today. What a wonderful thing to happen @wyldemoon @hollywilloughby @vicky.staines @fragrancefoundationuk,” Kelly captioned an image displaying the honour from The Fragrance Foundation UK.

TV presenter Vanessa Feltz was one of the many to congratulate the sisters, writing: “Well done but I’m not surprised. The fragrance is enchanting.”

Both Holly and Kelly often promote Wylde Moon on social media



Holly launched her first perfume via her business Wylde Moon back in February – with many fans wary of the steep price tag attached to a small bottle.

“Tomorrow! My first ever perfume…Discover a scent to energise and enliven your senses… 8am @wyldemoon 08.02.22. #borrowedfromthewild,” Holly teased at the time of her scent launch.

In the comments section, one follower wrote: “Wonder how much that will cost.”

“I was thinking that too… I love her necklaces but they cost more than my rent [laughing emoji],” another fan agreed when musing the potential price point.

Holly proudly launching her first fragrance earlier this year



The Wylde Moon scent’s price tag divided some fans



A third added: “Exactly thought she was gonna bring stuff out reasonably priced.”

Another took a wild guess at the price of her new perfume, writing: “The diffusers are £45 & candles £65 so I am guessing £85+.”

Described as “invigorating, elegant scent created to capture the evocative aroma of a wild country garden after rainfall”, Wylde Moon’s Eau de Parfum currently retails at £42 for a 50ml bottle.

Wydle Moon’s ’boutique’ (aka shop) also includes £40 candles, necklaces ranging from £100 – £495, earrings and Holly’s book, Reflections.

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