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Chef Tom Kerridge knocks £100 off Christmas cook-at-home boxes after backlash

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Celebrity chef Tom Kerridge has dropped over £100 off the price of his cook-at-home Christmas turkey boxes this year, after he was criticised in 2020 for charging £350 for the three-course box for four and six people

Celebrity chef Tom Kerridge has dropped over £100 off the price of his cook-at-home Christmas turkey boxes this year, after he was criticised in 2020 for charging £350 for the three-course box for four and six people

Celebrity chef Tom Kerridge has sliced more than £100 off his cook-at-home Christmas turkey boxes after a backlash.

Last year Tom, 48, charged £350, plus £30 delivery, for a three-course box which fed between four and six.

Critics found the cost hard to swallow and this year he has priced his premier festive offering at £175. This will serve 12 to 14 and delivery is free. The goodies include a 6kg free range whole bronze turkey with lots of trimmings. A 5kg whole turkey box is £160, an a 4kg turkey box is £145.

Tom, who has two Michelin starred venues in swanky Marlow, Bucks, has teamed up with a local farm to provide the birds which he boasts enjoy “long and happy lives”.



Tom Kerridge came under fire last year for his £350 cook-at-home Christmas turkey box
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Image:

Getty Images)






This year, Tom’s Christmas boxes cost £175 and serve between 12 and 14 people
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Image:

Dave Benett/Getty Images)




His festive price trim comes after he was slammed last month for charging £87 for sirloin steak at his Hand & Flowers pub in Marlow.

Wine expert Guy Woodward tweeted: “Website of @handfmarlow by @ChefTomKerridge – ‘unpretentious’, ‘proper pub’, ‘for everyone to enjoy’ ‘relaxed and accessible’. Also @handfmarlow – steak and chips: £87; side of cabbage: £7.50; creme brûlée: £26.50. And people complain about wine list mark-ups…”



Tom Kerridge’s cook-at-home Christmas meal box




But Tom, a judge on the new series of Great British Menu, hit back: “Those prices include everything, vat and service. No additional service charge.

“Also I pay staff properly and treat their job as a professional career. Perhaps the real cost of dining should be addressed.”

He added: “Unpretentious does not mean cheap. Also, why is profit a bad word?”

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