Brace yourselves: Amazon Prime Day 2020 is happening in less than 24 hours. There’s a lot of talk about what will pop off during the two-day event, but if the bounty of early-bird deals below is any indication, this year’s Prime Day is poised to be bigger than ever.
We know, the thought of all those slashed prices can be overwhelming, and that’s because it is. Prime Day is hardly another sale event you can just casually browse, so if you’re looking to build your cart ahead of the madness, here’s everything we know so far about Amazon Prime Day 2020.
What is Amazon Prime Day?
In case you’re new to Prime Day, it’s Amazon’s biggest sale of the year. Yes, bigger than its Big Style Sale. And yes, also probably bigger than Black Friday and Cyber Monday deals. Now in its sixth year in the United States, Amazon Prime Day is a free-for-all for millions of Prime members who can score sweet deals across a range of categories for a full 48 hours. (The sales event started as a one-day celebration of Amazon’s 20th anniversary, but it’s been so popular that people keep asking for more, and sellers are more than happy to oblige.)
As a Prime member, you can expect to see generous discounts across fashion (the company does own Shopbop, after all), premium beauty, fitness, home, and tech items. Big-name brands like Levi’s, Olaplex, Apple, Samsung, Nintendo Switch, and Roomba tend to join the action, meaning you can stock up on fall fashion essentials, refresh your top shelf, and finally score that wireless vacuum you’ve been eyeing since tidying up became a form of meditation.
When is Amazon Prime Day 2020?
Better late than never. Amazon Prime Day 2020 is officially taking place on October 13 and 14. Historically, the e-commerce giant has held the annual shopping event during the second week of July to get in on traditional summer sales—and attract new Prime members just ahead of the frenzied gifting season. But with a confirmed date for mid-October, that means there will be only a few weeks left before Thanksgiving and the torrent of Black Friday and Cyber Monday sales (a.k.a. the most lucrative period of the year for merchants). All we’re saying is now may be a great time to get your holiday shopping done early.
How does the coronavirus impact Amazon Prime Day 2020?
Amazon has slowly returned its supply chain operations to normal after being overwhelmed by orders at the beginning of the pandemic, but fears of a second wave of the COVID-19 could result in new delivery delays and inventory shortages. There’s a lot at stake, and sellers—both big and small businesses—need to be prepared to handle another rush of purchases during the deal event. These concerns combined may be yet another reason that Amazon pushed back its date for Prime Day 2020 until mid-October.
One thing we didn’t see coming (but a major win for small businesses) is, according to its press release, Amazon will offer Prime members a $10 credit to use on Prime Day to customers “who spend $10 on items sold by select small businesses in Amazon’s store today through October 12.”
How to get Lightning Deals during Amazon Prime Day 2020?
Ah yes, the infamous Lightning Deals. These limited-time, make-your-pulse-quicken bargains are exclusive to Prime members—and they often end up being some of the best Prime Day deals. If you’re not yet a member, you can sign up today for a free 30-day trial (which you can always cancel later on) to start building your wish list. An annual Amazon Prime membership costs $119 (students pay $59) and includes access to Prime Video, Whole Foods promotions, and free two-day shipping in case you were wondering about the subscription perks.
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