Global smartphone shipments see 15.4 percent fall from the previous year

The global smartphone shipments totaled 301.5 million units in 4Q22 marking a decrease of 15.4 percent compared to the previous year. Typically, the last quarter sees the most shipments, however, this year the tide changed with a disappointing and marginal 0.7 percent decrease compared to the previous quarter. In fact, most major set OEMs recorded significant negative growth compared to the previous year, double-digit falls in shipments, a new report claimed. Also Read – Apple has more than 2 billion active devices worldwide

According to new data from Omdia, Apple recorded the most shipments of any OEM: 74 million. This is a significant 41.6 percent increase from the third quarter of 2022, but still an 13.3 percent fall compared to the jump in shipments seen in 4Q21. Despite this fall in shipments year-on-year (YoY), its Apple’s market share increased YoY from 24 percent in 4Q21 to 25 percent in 4Q22 with other OEMs experiencing similar or greater falls. Despite this, Apple is still feeling the same hit that has impacted the whole smartphone market, with the fourth quarter of 2022 finally breaking Apple’s eight-quarter/two-year streak of continued growth YoY, with every quarter from the fourth quarter of 2020 seeing positive YoY growth, until now. Also Read – Samsung Galaxy S22 gets a price cut in India after Galaxy S23 launch

“Apple seemed to be the one OEM resisting the overall decline in the wider market in the first three quarters of 2022, but it has now finally succumbed to the overall market conditions. Because its consumers are typically loyal and high-income customers, it was expected that the cost-of-living crisis wouldn’t affect Apple shipments in the same way it effects low and mid-range brands. But now, with the effects of inflation and production disruptions, Apple’s fourth quarter bump in 2022 is disappointingly small compared to the previous year” said Jusy Hong, Senior Research Manager at Omdia. Also Read – Samsung Galaxy S23 alternatives: Google Pixel 7 Pro, iPhone 14, OnePlus 11 and more

Samsung, as is typical, falls from first to second place. Although this is not just because of Apple’s fourth-quarter boost, but also because of a 15.4 percent fall YoY, recording 58 million shipments in 4Q22 compared to 69 million in 4Q21. It also saw an 8.8 percent fall from the previous quarter, down from 64 million. Its market share, however, remains stable as other OEMs see larger falls.

Xiaomi, Vivo, and Oppo, which each rank third to fifth in shipments, all recorded a decline of more than 25 percent in the fourth quarter compared to same period in the previous year. Xiaomi remains the third largest smartphone OEM by shipments, with 33 million recorded in 4Q22. But this is a significant fall from both the previous quarter (41 million in 3Q22, a 18.0 percent fall) and the previous year (45 million in 4Q21, a 26.5 percent fall).

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