The exclamation point emphasizes emotion. But studies suggest that the use of exclamation points can make the person come across as less professional. Whether you are worried about appearing too friendly, not being taken seriously or just want more variety in your writing, here are three ways you can show enthusiasm without relying on the exclamation point:
1. Use the word “excited” or a synonym.
The simplest alternative to using an exclamation point is to describe your excitement. Use a word like “excited” or “thrilled.” A word (or two) is sufficient to indicate excitement. Just like using too many exclamation points, too much exciting language can be distracting and take away from the main point of your communication.
(If you make the decision to use an exclamation point, do not use the word “excited” or a similar word in that sentence. It is redundant and excessive, which can come across as being unprofessional.)
2. Share your in-depth knowledge of the topic.
Think about when you get an email that is personalized. It makes you feel good, and you appreciate the sender taking the time to write you a personalized note.
A great way to make your communication unique is by demonstrating your in-depth knowledge on the subject at hand. Use the opportunity to showcase your particular understanding of a topic. Impress the recipient with your level of understanding that goes beyond the surface.
Still, be brief. Sharing in-depth knowledge does not mean you need to be verbose. It is about starting your writing at a deeper level. Don’t communicate common knowledge that you and the recipient already know. Apply your perspective to an interesting aspect of the topic. Share a unique idea that would be new to the reader. Taking the time and energy to think about the topic shows excitement.
3. Send your email within 24 hours.
Being timely with your communications indicates that the topic is top of mind. It indicates to the reader that you are so excited about the subject that you can’t stop thinking about it.
While 48 hours may still be considered timely, it does not communicate the excitement like a 24-hour turnaround. Plus, much can happen within two days. Don’t let the recipient forget about the topic at hand and perhaps become less engaged or invested in what you had discussed. Fuel the recipient’s excitement with an email soon after you talk about the topic.
Put some effort into your work, and don’t always rely on the exclamation point to communicate your feelings. Use words instead of punctuation, demonstrate your knowledge on the subject and be timely with your email.
How do you illustrate excitement when you write? Share with me your stories and thoughts.
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