PMC Launches ‘Hail the Heroes’ Initiative – WWD

WWD and our mother or father firm Penske Media Company have launched “Hail the Heroes,” a thanks initiative to lift funds for Workforce Rubicon and their efforts across the COVID-19 disaster. Leaders from throughout PMC’s portfolio of media manufacturers have joined along with luminaries within the leisure, style, magnificence, sports activities, music, and artwork industries to specific a collective gratitude for these engaged on the frontlines of this pandemic. Collectively, we’ve got put collectively a video to drive consciousness and funds for #NeighborsHelpingNeighbors, Workforce Rubicon’s initiative to assist COVID-19 responses across the nation. PMC has made a donation to Workforce Rubicon’s COVID-19 efforts, along with matching all PMC worker donations to this group.

The coronavirus pandemic has created an unprecedented impact on the world, and we at WWD and PMC wish to do our half to acknowledge the unbelievable sacrifice and heroism proven by our healthcare staff, grocery retailer clerks, supply individuals, and everybody on the frontlines of this disaster. We, together with over 120 individuals within the industries our 20 PMC manufacturers cowl have put collectively a video expressing our appreciation.

WATCH: Saying Thank You to the COVID-19 Frontline Staff

We now have partnered with Workforce Rubicon, a 501(c)(3) non-profit that makes use of the abilities and experiences of navy veterans with first responders to quickly deploy emergency response groups. Amid the COVID-19 outbreak, the group launched the #NeighborsHelpingNeighbors initiative, offering volunteers, generally known as Greyshirts, the chance to carry out particular person acts of service to assist weak neighbors that may want assist. Greyshirts are additionally offering help via meals banks and supply companies to food-insecure populations, whereas serving to with coordination and logistics to greatest assist these in non permanent quarantine.  

Giving again is a core worth at Penske Media Company and is on the crux of PMC Cares. PMC workers donate 2% of their time or earnings yearly to non-profits of their communities. Along with funding workers’ volunteer hours, PMC additionally offers in-kind and money donations to 501(c)(3) organizations all year long through media partnerships, charity-highlighting occasions and fundraising contributions. Through the present worldwide disaster, we’re proud to accomplice with a corporation like Workforce Rubicon that’s working tirelessly to offer again.

Donations to Workforce Rubicon will be made on-line or by texting PMCTR to 44-321.

Help Hail the Heroes, a thanks initiative spearheaded by PMC to lift funds for Workforce Rubicon’s COVID-19 efforts. For extra data, go to or click on beneath.

WATCH: See Full-Size Thank You Messages Beneath

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