PGA Cancels August Commerce Present in Las Vegas – WWD

Rely PGA as the most recent commerce present to cancel on account of the coronavirus pandemic.

On Wednesday afternoon, the group stated it’ll forego the PGA Trend & Demo Expertise, scheduled for Aug. 18 and 19 on the Venetian Resort in Las Vegas, and can as a substitute “facilitate business connections through a series of digital programs” beginning in June and persevering with all year long. Plans for its bigger PGA Merchandise Present, slated for Jan. 26 to 29, 2021 on the Orange County Conference Heart in Orlando, are nonetheless on monitor, the PGA stated.

“Our top priority is to ensure the health and safety of the golf community at PGA Show events. We are simultaneously steadfast in our dedication to help support the golf industry right now,” stated PGA Golf Exhibitions occasion vp Marc Simon. “In partnership with the PGA of America, we will introduce details soon regarding a number of virtual and digital options to help connect and reengage the golf industry, and support PGA Professionals, attendees, exhibitors and associations.”

“We are thankful to the PGA of America and industry partners for providing key insights and guidance, as well as to the Southwest PGA Section and the Venetian for their ongoing support,” he continued. “These important partnerships, combined with the global capabilities of Reed Exhibitions worldwide, are vital in our work to offer innovative solutions that will help strengthen relationships and jump-start the business of golf. Together, we will evolve and have the opportunity to emerge stronger and better connected than ever.”

Reed Exhibitions, which purchased an fairness stake within the PGA’s commerce exhibits in 1998, additionally stated it could make a contribution of an undisclosed quantity, to the Golf Emergency Reduction Fund, which was set as much as present short-term help to staff within the golf business who’re dealing with monetary challenges.

“While we certainly wish we could stage this year’s PGA Fashion and Demo Experience, the health and well-being of everyone involved is our highest priority,” stated PGA president Suzy Whaley. “Situations like these spark innovation and new solutions, and we’re excited to partner with Reed Exhibitions to present creative strategies for the golf industry. We value their global business resources and are working together to develop new opportunities for our PGA Professionals, industry buyers and exhibitors to interact and prepare for the industry’s rapid changes.”

For the previous a number of years, the PGA has held a present in the course of the MAGIC Market in August in Las Vegas, drawing on the power and breadth of the style group who journey to city for Challenge, Liberty Gala’s, WWDMAGIC and the opposite exhibits. Presently, Informa, MAGIC’s mum or dad firm, remains to be planning to maneuver forward with its August version, slated for the 17th by the 19th. The group has already canceled or postponed its July and earlier August exhibits initially deliberate for New York Metropolis.

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