Once Upon a Farm, one of the largest and fast-growing plant-based children’s nutrition companies, has transformed from an LLC to a Public Benefit Corporation.
“Transitioning into a PBC was a natural step for us because the benefit corporation model is more aligned with our overall goals, which extend well beyond traditional for profit aims,” said John Foraker, the Co-Founder and CEO of Once Upon a Farm.
When Once Upon a Farm launched in January 2016, it was the first baby food on the market using HPP. The high-pressure processing allows for products to have a longer shelf life with little refrigeration. The then LLC began selling online and in retail stores such as Whole Foods
“Our consumers know how much we care about our impact through the work that we do,” said Foraker. “We know they have so many options to choose from and the more transparent we are about our goals and our work, the easier it is for them to make decisions that are best for themselves and their families. Ultimately, we want our consumer’ values to align with our own and by becoming a PBC, we are effectively doing so.”
What distinguishes PBCs from other for-profit corporate entities is that they must include in their charter one or more specific public benefits as their statement of purpose. Once Upon a Farm’s charter states:
- We believe in driving improvements daily in childhood nutrition for a healthier and happier planet.
- We commit to a portfolio of products and an innovation pipeline that leads in how we approach access, nutrient excellence, and changing the fresh snacking marketplace.
- We’re working across industry on recyclability initiatives and investing in renewable energy sources while continuing to implement improved sustainability measures across the organization.
- We support and champion farmers, organic foods, sustainable agriculture and community engagement.
“We will opt to report annually and submit to a third party review by B Lab, the non-profit organization that awards the B corporation certification to companies that meet the highest standards of verified social and environmental performance, public transparency and legal accountability to balance profit and purpose,” said Foraker.
We’re continuing to innovate with new flavors and recently underwent a brand refresh to reflect our growth from baby brand to leading kid food company. There has been so much momentum over the past few months; it only felt right to solidify our continued success by holding our feet to the fire and formalizing our commitment to social impact in everything we do.
“In becoming a PBC, we are solidifying our foundational commitment to creating a positive impact on society and the environment. We look forward to continuing to advance our mission of providing organic, crave-worthy, refrigerated snacks for children of all ages while holding ourselves accountable for creating a better tomorrow for everyone.
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