“Interior ambient lighting increases spatial perception, making the vehicle’s interior feel bigger at night,” Cars.com reported. “The lights may also decrease fatigue when driving a light-equipped vehicle at night, but the study had inconclusive evidence regarding ambient lighting’s effect on ‘alertness’ or the light’s ability to improve a driver’s mood or performance.”
BMW, Porsche, and Jeep’s Grand Wagoneer use ambient light to pump up their perceived value even more. From an aspirational perspective, cars like the Hyundai Sonata harness the psychological upgrade of lighting to make the car feel more luxurious. Kia uses what it calls Mood Lighting in the Soul Turbo variant with 11 colors; on the speakers, the light pulses in time to the music you’re playing. Because it’s the funky Soul, Kia named its six mood effects Hey! Yo!, Traveling, Party Time, Midnight City, Romance, and Cafe.
I only had the S 580 for a week, but I had a ton of fun changing the colors and playing with the combinations when I wasn’t pushing its 496 horsepower on the road. I wonder, though, when people buy a car with ambient light if they don’t just set it and forget it, leaving the other options to atrophy in the system. What do you think?
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