Toyota Dealer Wants Porsche Money For A bZ4X

In theory, the bZ4X should top out at around $50,000. Give or take a few grand depending on spec and installed options, of course. We built a similarly-specc’d model on Toyota’s online configurator, and the price comes out to $50,835 after destination. In theory, this should be pretty darn close to your out-the-door price on one of these.

So charging $77k? Insane. You could buy any number of larger, more luxurious cars at MSRP for that money. Here’s a few: Jeep Grand Wagoneer ($60,995), Genesis GV80 ($51,295), and even an Audi Q8 ($71,995).

We’re 99.9% sure no one would be crazy enough to pay that for a mass-produced car that’ll be flooding dealers as soon as it can, but seriously, don’t buy this car. Toyota of Portland’s trio of $10,000 markups seems almost reasonable in comparison. At least that dealer lists the original MSRP.