Super SUV Comparison: BMW XM Vs. Ferrari Purosangue

The lower-output BMW XM will retail for $159,000, while the 735hp Label Red will start at over $185,000. Throw in a few options, and you’re looking at $200,000.

There’s no easy way to say this. BMW will sell thousands upon thousands of these things. which means we’ll have to look at the darn things. Make no mistake, folks. By building this car, BMW basically built a money printing press within its Spartanburg facility.

If you want the Purosangue, you’re looking at around $400,000 and a long waiting list. Unlike many other supercar makers, Ferrari didn’t need to build a crossover. It was already making loads of money before, so its crossover production will be limited. The Purosangue will never be allowed to exceed 20% of combined Ferrari sales, and demand will be through the roof. Every Ferrari lover who wants a practical daily will want one, so the Italian brand can pretty much charge what it wants.

Do we think the Purosangue is worth twice as much as an XM? Perhaps not. But think of it another way. You pay $200,000 for the Ferrari, plus another $200,000 not to have that horrible pig face parked in your driveway.