Stellantis allocates new product to revamped Windsor plant

Stellantis said vehicles produced on its new STLA Large platform would be built at the Windsor (Ontario) Assembly Plant.

Production of the current L-series vehicles – Chrysler 300, Dodge Charger, Dodge Challenger – at the Brampton (Ontario) Assembly Plant would end when retooling begins in 2024, as announced on 2 May, 2022. A product announcement for Brampton would be made later.

The moves are part of the company’s investment of C$3.6 billion (US$2.8 billion) to support its Dare Forward 2030 strategic plan and its long-term electrification strategy to invest C$45 billion (US$35 billion) through 2025 in electrification and software globally.

“There has been a lot of speculation, and while we’re not prepared to discuss any product details, we’re happy to confirm Windsor will produce vehicles on our new STLA Large platform,” said Mark Stewart, Stellantis North America COO.

As part of the investment announced in May, Windsor will be retooled to support battery-electric vehicle (BEV) capability for multiple models. The plant will have maximum flexibility to adjust production volume as needed to meet changing market demand over the next decade. Retooling is expected to begin in 2023.

The company also committed to retooling and modernising Brampton beginning in 2024. When production resumes in 2025, the plant will introduce a new, flexible architecture to support the company’s electrification plans.