He also worked for Porsche’s North American subsidiary from 2007 to 2009, leading the product planning and market research unit, before broadening his horizons with roles at Audi and BMW.
Porsche enjoys strong success in the US, but with a shift in product on the horizon, he’ll have his work cut out for him. That shift, of course, is the Porsche 718 and Macan going fully electric for their next generations, as well as Porsche targeting an 80% BEV lineup by 2030, with only the 911 retaining combustion power. Additionally, there’s a new halo SUV coming, codenamed K1, which will sit above the Cayenne and redefine luxury, technology, and design for the brand.
It’s expected to debut new battery technology and have up to 1,000 horsepower, but more than this, it will attract an ultra-luxury audience to the brand – new owners that have previously not been in the Porsche family.
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