Mazda USA CEO Says Chasing EV Range Is A Pointless Exercise

Despite his personal beliefs, ten Brink says Mazda will be ready for any legislation and offer appropriate vehicles. This means the Hiroshima-based brand will have to get cracking, as rivals are already establishing their position in the EV segment.

Mazda is also looking to forge partnerships in the electric vehicle charging arena. It won’t be as impactful as Tesla’s global Supercharger network, but there are plans to further the brand’s position in this field.

Guyton hopes that third-party charging companies, like ChargePoint, and EVgo, will work together to create a better user experience for all EV drivers. “As a society, we have a finite amount of resources to do this,” he added.