Barra’s comments are also a warning to Ford, whose CEO, Jim Farley, recently made a similar statement. Ford’s path to EV domination will likely involve affordable cars, but its initial push is all about the truck. Farley made the comments during an event to mark the start of production for the F-150 Lightning, and he made a point to tease another all-new electric truck in the process. The Blue Oval has increased its production targets for the Lightning and says it will have the ability to build 600,000 EVs by 2023.
GM hasn’t hit Barra’s targets yet, but it isn’t far off the mark. The Bolt EV, whose battery fire problems appear to have been fixed, starts at $31,500 before destination, and though it doesn’t take advantage of the automaker’s new Ultium platform, it’s a solid contender.
We also know that an electric Chevy Equinox is coming, and another new EV is expected to replace the Bolt in 2023. It’s worth noting that Chevy’s electric Silverado will be priced competitively with the F-150 Lightning and has drawn tremendous interest since its introduction.
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