Ford Maverick Outsold Hyundai Santa Cruz Two To One

Put against each other, the Maverick is cheaper to get into, more economical on fuel (41 mpg compared to 21 mpg), and has a longer truck bed (54.4 inches compared to 48.4 inches). However, the Santa Cruz is better equipped as a base model, can tow more (3,500 to 5,000 pounds for the Santa Cruz, 2,000 pounds for the Maverick), and is arguably better looking.

So, why does the Maverick outsell the Santa Cruz by such a margin? It’s hard to pin down as both trucks deliver such different blows to each other. However, our educated guess is that Ford already has a considerable reputation and following for its trucks.

After all, a Ford truck has been the best-selling vehicle in America since the 1970s and has bred a considerable amount of loyalty and goodwill over those decades. On top of that, price matters, and Ford is catching shoppers that don’t want to spend an extra $4,000 or so for a more SUV-like driving experience.