Ferrari Purosangue’s Rumored Starting Price Exceeds All Rivals

Ferrari’s first-ever SUV will go on sale for the 2023 model year and we’ve just received the first solid clue regarding its price tag. According to Autocar, the Purosangue will carry a base price of £313,120, which translates to about $379,000 with current exchange rates.

Now, it’s important to understand pricing for any global model in different markets is not determined by exchange rates alone, but rather by a variety of factors. Pricing, in short, does not directly translate. But the UK’s estimated base price still represents a fairly good idea about what to expect on our side of the pond.

This pricing report also shows that Ferrari is placing the vehicle, without question its most radical model to date, above its Lamborghini Urus arch-rival in the pricing department.

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