Automobile

Electrify Expo gives EV-curious consumers hands-on experience

Car enthusiasts arriving at the Electrify Expo festival next month in Long Beach, Calif., will find familiar products from the likes of Hyundai, Toyota, Volvo and about a half-dozen other automakers.

They’ll also find much more.

From electric unicycles to conventional e-bikes, electric motorcycles to electric boats, the event boasts electric mobility options of every stripe, and they’re ready for hands-on use by e-curious consumers willing to fork over $20 for a daily ticket.

Electrify Expo held its first event in September 2020 and three more last year. The Long Beach show, scheduled for June 3 to 5, is the first of five planned for 2022 across the U.S. As its scope has grown, the expo has attracted interest from carmakers at a time when traditional auto shows are in flux.

Among those shows, IAA Mobility took a step toward a broader mobility audience last fall, with two of its nine halls in Munich dedicated to bicycle manufacturers. Electrify Expo arrives from the other side of the mobility spectrum, founded with an e-bike focus and now branching toward automotive.

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